<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><BR><DIV><DIV>On Sep 15, 2005, at 1:17 PM, Jeff Spaleta wrote:</DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">On 9/15/05, Tom 'spot' Callaway <<A href="mailto:tcallawa@redhat.com">tcallawa@redhat.com</A>> wrote:</DIV> <BR><BLOCKQUOTE type="cite"><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">I think the f is far too subtle. The shirt design in particular will</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">confuse people. It needs to come with the name wherever possible.</DIV> <BR></BLOCKQUOTE><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Would outlining the f make it "pop" out for you more? Or are we</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">talking about playing with the color palette so there is more</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">contrast?</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Yes, using the logo with the name everywhere you can will be key.. in</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">the near term is going to be vital. Until you actually get immense</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">quantifiable brand recognition the logo can't be used by itself.. it</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">needs to be used to add punch to the name. <SPAN class="Apple-converted-space"> </SPAN>Let's face it..we aren't</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Nike.<SPAN class="Apple-converted-space"> </SPAN>You can get away with using just the logo on the corner of the</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">desktop menu... but on any PR tools, the name needs to be used with</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">the logo.</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">-jef"To whom do i send the KK dougnuts in appreciation?"spaleta</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><BR class="Apple-interchange-newline"></BLOCKQUOTE></DIV><BR><DIV> <P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Verdana; min-height: 15.0px">I think we're talking about subtle color tweaks to up the contrast.<BR></P><P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Verdana; min-height: 15.0px"><BR class="khtml-block-placeholder"></P><P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Verdana; min-height: 15.0px">Matt"i like sprinkles on my donuts"Muñoz</P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Verdana" size="3" style="font: 12.0px Verdana">......</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Verdana" size="3" style="font: 12.0px Verdana">Matthew Muñoz | Capstrat | 919-882-1975</FONT></P> <BR class="Apple-interchange-newline"> </DIV><BR></BODY></HTML>