You have a paragraph on this wiki page that includes the following: "Press release worded so it can be copy/pasted into a news article by lazy journalists. Include quotations. End with contact details for someone they can talk to plus a url where they can get photos or video. Always remember: Journalists are lazy! They love it when you do their job for them. " There are several things wrong with this: -- Having a well-worded press release with supporting materials is something you should always provide journalists and media because it reflects a high degree of professionalism on the Fedora Project's part, as well as reflecting the quality of the product Fedora provides. Most marketing and public relations professionals will tell you that putting the best face on your product is the reason you do this, not because "journalists are lazy." -- Speaking personally, as a newspaper editor I appreciate the fact that I can find a well-written and informative press release while going through the 200-300 of them in an average workday. You can bet the farm that those releases generally get better attention than ones that are sloppy and unclear, no matter how "great" or deserving the subject matter might be. -- The news industry has gone though many transformations over the last several years, most of them not exactly positive ones. Primarily, in the wake of massive newsroom layoffs, some reporters and editors are doing two and three times the amount of work that they had been doing as recently as 18 months ago -- and that is the case in my situation. -- Having said this, when press releases are "worded so it can be copy/pasted" (whatever that means) into an article, this is appreciated by the overworked reporter/editor because a.) you've taken the time to be thorough with your information and background materials and b.) you have written something that takes little, if any, editing, and overworked reporters and editors appreciate the help. You're "not doing their job for them" as much as you're doing your "job" to get your information published. So you should consider rewriting this part of the wiki to reflect a more professional position toward the media. Larry Cafiero <div class="gmail_quote">On Sun, Sep 13, 2009 at 7:54 PM, Mel Chua <<a href="mailto:mel@redhat.com">mel@redhat.com</a>> wrote: <blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">While writing this week's FWN beat, I threw stuff from the recent CC press release discussion on a wikipage. <a href="https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release" target="_blank">https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release</a> I figured this would be a good section to start as we accumulate more collective Knowledge of Marketing: <a href="https://fedoraproject.org/wiki/Marketing#Marketing_HOWTOs" target="_blank">https://fedoraproject.org/wiki/Marketing#Marketing_HOWTOs</a>. (For an idea of what I'm hoping we'll end up with, see <a href="https://fedoraproject.org/wiki/Category:Infrastructure_SOPs" target="_blank">https://fedoraproject.org/wiki/Category:Infrastructure_SOPs</a>.) --Mel -- Fedora-marketing-list mailing list <a href="mailto:Fedora-marketing-list@redhat.com" target="_blank">Fedora-marketing-list@redhat.com</a> <a href="https://www.redhat.com/mailman/listinfo/fedora-marketing-list" target="_blank">https://www.redhat.com/mailman/listinfo/fedora-marketing-list</a> </blockquote></div>