thinking about the Fedora brand (WARNING: this is for you)
Karsten Wade
kwade at redhat.com
Thu Aug 2 02:12:57 UTC 2007
This sweet presentation says so many things, I'll mainly let it speak
for itself:
http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf
I recommend hitting F5 and doing the full-screen slideshow.
Why read this?
* If you think Fedora is a brand (it is)
* If you care what other people *feel* about Fedora (you do)
* If you have ever said, "I can't do/don't understand marketing, so I
can't be involved in a discussion of the Fedora brand" (too late, you
already are involved)
* You like pithy formulas: T = r + d
Trust = reliability + delight
:) - Karsten
--
Karsten Wade ^ Fedora Documentation Project
Sr. Developer Relations Mgr. | fedoraproject.org/wiki/DocsProject
quaid.108.redhat.com | gpg key: AD0E0C41
////////////////////////////////// \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
-------------- next part --------------
A non-text attachment was scrubbed...
Name: signature.asc
Type: application/pgp-signature
Size: 189 bytes
Desc: This is a digitally signed message part
URL: <http://listman.redhat.com/archives/fedora-advisory-board/attachments/20070801/81de60c8/attachment.sig>
More information about the fedora-advisory-board
mailing list