[Ambassadors] Fedora-brand survey?

[Jukka Palander]

Hi all,

Does somebody have any statistics how well Fedora brand is known?
Or do we have some official statistics available by Fedora project?
(Joerg, do you know?)

I rise this question because I have faced the problem many times, that
people does not know what Fedora is. If I explain that it is one of the
Linux-distributions, then they may understand what it is all about.

I just made a _very small_ survey on my area by stopping 10 people from
the streets and showed them a Fedora logotype and asked just 3-4
questions:

1) In what profession do you have/work?

2) Do you know what this is (showing the Fedora logo)?

and if answer was "NO", I asked
3a) Do you know what Linux is?

if answer was "YES" (**, I asked
3b) Do you use Fedora now or have you used it before?
4) Do you use any other Linux now or have you used some before?

This is what I got:

1) Unemployed, Salesman, Student, Student, Taxi-driver, n/a, Retired,
Dentist, Salesman, n/a
2) No, No, Yes, Yes, No, No, No, No, No, No
3a) No, Yes, Yes, Yes, No, Yes, No, Yes, No, No
3b) -, -, Yes, Yes, -, -, -, -, -, -
4) -, -, Yes, Yes, -, -, -, -, -, -

(** All answers like: "is it an operating system?", "it is a computer
program", "yes, its our server" etc. was accepted as "Yes".

This gives me a feeling that Fedora as a brand is not known (as is) well
and we ambassadors can only do something for the issue.
I think that the Fedora-graphics team should think also an alternative
logo which says something like "Linux Fedora" or "Linux Fedora OS" or
"Linux Fedora Operating System" etc. This just to point out that it is a
Linux and it is an operating system. This could help people to know that
there is an alternative available for Windows etc.

I think also that if we does not have any official statistics about the
issue, we ambassadors could easily do some. If just everyone of us goes
to the local streets and asks these questions from 10-20 ordinary
people, we have easily a "gallup" including >5000 people all around the
world!

Statistics would definitely help the marketing-team as well.

What do you think?

Jukka