New logo guidelines and web design elements posted

Máirín Duffy duffy at
Sun May 28 06:27:26 UTC 2006

Hi Charles,

>> From: Hugo Cisneiros <hugo at> 
>> So I suggested (and I'm bringing this discussion here) to extend the Logo
>> Guidelines to create Sub-Projects Logos, like for Fedora Extras, Fedora
>> Documentation, Fedora (Brazil), Fedora (France), and so on. The current
>> guidelines does not allow us to do this in a pretty way because of the 
>> "clear
>> space" rule. What do you think?

chasd at wrote:
> No.
> With identity management, there can be only One True Way. Variation is 
> confusing and dilutes the identity as one other poster already mentioned.

Actually, this is *not* true with respect to what Hugo is suggesting. For example:

Look at pages 8 & 9 of the Rensselaer Polytechnic Institute brand book. A 
university is a large organization made up of many sub-organizations - schools, 
departments, research labs, etc. RPI's brand guidelines (as most universities' 
and large corporations') recognize that they must apply to many disparate 
sub-organizations that share the same 'brand' and have guidelines for 
incorparating the use of their logo for those sub-organizations.

This concept of 'sub-logo' guidelines actually not that uncommon in brand 
design, and it would be nice if such sub-logo guidelines could be specified for 
Fedora's logo. I think Hugo's idea is a great one. These guidelines could be 
used for Fedora groups in specific locations, as Hugo cited, and also for Fedora 
projects, e.g. "Fedora Documentation Team," "Fedora Marketing Team," etc.

Fwiw, I think Diana's banner for the wiki using the new logo is an excellent 
look for such a sub-logo [1]. I do understand that the 'sub-logo' logotype is 
the same as the 'fedora' logotype, which is proprietary and would make it costly 
for would-be contributors to design these logos for their sub-organizations. So 
perhaps the URW font (I don't remember the name offhand) could be used with the 
same treatment (maybe a bit lighter blue) that Diana used.



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