F8 graphics for marketing

[Greg Dekoenigsberg]

I like it.  Infinite Possibilities.

Or: Infinite Possibility.

--g

On Thu, 13 Sep 2007, Máirín Duffy wrote:

> Nicu Buculei wrote:
>> Máirín Duffy wrote:
>>> Nicu Buculei wrote:
>>>> Well, I tried mostly to bait the people here in an useful discussion to 
>>>> get a single slogan for F8 (not a hundred as before) and maybe a concrete 
>>>> list with what graphics are needed.
>>> 
>>> We had a thread on marketing-list a while back about it... I'll go back 
>>> through it and aggregate all the suggestions and post them in this 
>>> thread... I remember there were a couple I really thought fit the theme.
>> 
>> I know that thread, it ended with no conclusion.
>
> Well, let's pick one right now and conclude it. :) Here's the aggregation I 
> promised, I starred the ones I think have the most potential:
>
> Slogan Ideas:
>
> **-"Fedora, an operating system with a limitless power."
> - "Freedom; Simplicity; Technology Edge. Fedora. Your operating system."
> - "Freedom, Simplicity, Collaboration, Ready for the Future. Fedora. Your 
> operating system."
> - "The future of the operating systems is here. Fedora. My choice."
> - "Fedora. The operating system I can call 'mine'."
> - "Fedora: my choice."
> **- "Fedora: Infinite Boundaries"
> **- "F8: Unleash your infinite potential"
> **- "Infinite Potential"
> - "Fedora, The Open Source Freedom, For open Free Minds."
> - "Freedom of Choice."
> - Infinite Freedom
> -Diverse Free Voice
> -Your Voice, Your Future
> -The Future Is Now
> **-Infinite Possibilities
> -Logical System, Logical Future
> -Voice - Infinity - Future
> -Beautiful is useful
>
> Looking through these I'm seeing a bit of a pattern. We could just do two 
> words... adjective + noun.
>
> The adjectives could be:
> - Infinite
> - Limitless
> - Boundless
> - Unlimited
>
> The nouns could be:
> - Power
> - Potential
> - Boundaries
> - Possibilities
>
> Let me tell you what I think we should use based on all of this:
>
> "Fedora. Infinite Possibilities."
>
> "Possibilities" I think is the best noun. "Power" has too much emphasis on 
> what you can do technically - a "powerful" piece of software is not 
> necessarily an easily to use or well-designed piece of software and because 
> we ship GNOME by default I think "power" is a bit of a clash there. So 
> scratch that. "Boundaries" kind of focuses on the negative - a boundary is a 
> barrier - we want to focus on more the positive, amazing things we do and 
> will continue to accomplish, so scratch "boundaries." "Potential" makes me 
> think of the phrase "never lived up to their potential"... it seems to have a 
> connotation to me about what could have been but wasn't. Possibilities, 
> though, seems future and forward- looking - thinking about good things that 
> will happen.
>
> "Boundless" again focuses on a barrier, negative, so scratch that. Same with 
> "Unlimited" and "limitless" it focuses on limitations. "Infinity" is really 
> the only word that doesn't present a negative, and it's also the official 
> word in the official overall slogan of Fedora: "Infinity. Freedom. Voice." 
> That gives it another plus.
>
> So! How does: "Fedora. Infinite Possibilities." sound?
>
> ~m
>
>

-- 
Greg DeKoenigsberg
Community Development Manager
Red Hat, Inc. :: 1-919-754-4255
"To whomsoever much hath been given...
...from him much shall be asked"