Does blue make you blue?

chasd chasd at
Mon Aug 4 23:14:39 UTC 2008

( I no longer follow this list closely, I use FWN to  keep up with it. )

> Does the Artwork team think, overall, that using a blue palette for  
> our
> desktop theme (background) helps Fedora with its identity and  
> branding?

Unequivocally, yes.

Color is very much intwined with branding.
For those in the computer industry, IBM is known as "Big Blue" for a  
reason - the main color of its logo is blue.

Would IBM be smart to use some other color ?
I don't think so.
Even if Fedora might be "Little Blue" I think the same logic applies.
Don't break what you have worked so hard to build.

I have worked with the design department of a large agricultural  
equipment manufacturer that always uses the color green. Most people  
already know what company that is even if I haven't named it. Back to  
my point, all the designers there at some point get "tired" of  
incorporating that color in all their designs. It seems like a rut,  
it looks dated because it is the same thing they've been doing for  
years. The point to remember is that the reason to use a specific  
brand color isn't for the people close to or inside the project ( or  
company ), it is for the people _outside_ the project to help them  
identify with the project. It doesn't matter if the people within the  
project are sick and tired of blue, or green, or red, or whatever  
color is the chosen color. The identifying color should keep being  
used so that everyone outside the project is better able to at a  
glance identify something as Fedora.

Using "shades" of blue will also dilute the Fedora brand. Only use  
the colors that are chosen. Using a blue slightly different creates  
confusion in brand awareness. Note there are two different chosen  
blue colors the last time I looked at the logo usage document.

That doesn't mean that _everything_ has to be blue.

Máirín Duffy at one time developed some color palettes that would  
work well with the Fedora brand colors.


I don't think all of the colors in those palettes would be usable,  
but it provides a starting point for colors that work well with the  
Fedora blue. Note the word "complementary" has a different meaning  
when talking about color than it does in common usage.

Yes, introduce a small range of colors that can act as relief or as a  
counterpoint to the Fedora blue, but don't drop or de-emphasize a  
color that now defines Fedora.

Charles Dostale

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