Secondary wordmark

Paul W. Frields stickster at
Thu Sep 25 15:45:09 UTC 2008 

OK, as if things weren't exciting enough with the new Fedora 10 artwork
and our progress toward a beautiful new theme, here's something I wanted
to talk to the Art team about: a secondary wordmark.

Having a secondary wordmark, a community-usable mark for derivative
spins, will help drive more interest in Fedora.  It enables a slew of
use cases, some of which I've outlined in a draft of new trademark
guidelines here, which are under review by Red Hat's legal department: 

So why am I coming to the Artwork team?  Well, it's simple -- I'm no
artist.  I made a couple drafts using one of the proposed word marks,
"Fueled by Fedora," which got a lot of positive response when I floated
it around to different community members.  Another great suggestion is
"Fedora Remix."

We will probably not use something tired like "Based on Fedora," nor
awkward or jargon-laden, like "Derived from Fedora" or "Contains Fedora
RPMs."  If anyone's got a great suggestion, I'll take it under
advisement and a good design will have some weight too, but so far the
two phrases I suggested above are the only ones that have had
significant flash value to me and the other people who've heard them.
I'm cutting the Marketing Project on the cc: line so they can pitch in
ideas, and the FAB list so the Board and other watchers are aware of our
progress on this issue.

If you're an artist, dump your designs to:
-- or some other wiki page, but please put a link on my page so I can
track them all! :-)

I'll start a discussion about the wording for the mark on Fedora
Marketing List which anyone should (as always) feel free to join.
Thanks for your time everyone, and I hope you enjoy the opportunity to
open Fedora up to a whole new group of contributors and community

Paul W. Frields
  gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233  5906 ACDB C937 BD11 3717   -  - stickster @ #fedora-docs, #fedora-devel, #fredlug
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