Last call for talking points - what makes you excited about F12?

[Paul W. Frields]

On Tue, Aug 18, 2009 at 12:27:53PM -0500, Mike McGrath wrote:
> On Tue, 18 Aug 2009, Matthias Clasen wrote:
> 
> > On Tue, 2009-08-18 at 22:18 +0530, Rahul Sundaram wrote:
> > > On 08/18/2009 10:15 PM, Mel Chua wrote:
> > > >>> PS: I know this is last-minute notice - sorry about that. We're still
> > > >>> learning how to do things on a schedule, and next time around we'll put
> > > >>> the call out here much earlier.
> > > >>
> > > >> Is there a particular reason today is the last day instead of some date
> > > >> closer to the release?
> > > >
> > > > We need to brief Ambassadors on Talking Points at Beta release (9/22) so
> > > > they need to be complete by then, so we have to freeze the list asap to
> > > > give us enough time to find writers, and give the writers enough time to
> > > > write them.
> > > > (http://poelstra.fedorapeople.org/schedules/f-12/f-12-marketing-tasks.html)
> > > >
> > > > (Feel free to push back if this schedule sounds unreasonable, btw; it
> > > > probably could use some patches for the next cycle in terms of having
> > > > more time for getting dev feedback.)
> > >
> > > The schedule itself might have been fine but it still looks rather early
> > > to me. If you want to collect feedback from developers, one day is
> > > definitely not going to be enough. Atleast three days or so needs to be
> > > provided and you usually need more than one reminder to get as much
> > > feedback as you can. Otherwise you are going to end up with a rather
> > > small list which is not meaningful.
> >
> > To a first approximation, the relevant information should already be in
> > the feature pages, no ? I don't think it is wise to establish the
> > feature process as painfully as we've done over the last few releases,
> > only to then start new, different initiatives to collect marketing
> > talking points...
> >
> 
> I think the point is to take the technical feature list and sort of run a
> filter around it so it's more general purpose / markety.  Additionally I
> don't see any need to tie talking points and marketing directly to the
> feature list in a 1:1 because we may miss things.

That's fairly dead on, Mike.  We can include an item beyond the
feature list if there's a compelling story to tell the appropriate
audience about that item.  These talking points become the basis for
Ambassadors to talk to their local communities, I often refer to them
in interviews with press, and so forth.

-- 
Paul W. Frields                                http://paul.frields.org/
  gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233  5906 ACDB C937 BD11 3717
  http://redhat.com/   -  -  -  -   http://pfrields.fedorapeople.org/
  irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug