bizarre rpm conflicts

[Neal Becker]

This is really strange.  I have my own emacs-23.0.95 package.  I've built 
and installed fine on my x86_64 F11 machines.  I just rebuilt on my i386 F10 
box.  But when I try to install there, I get massive conflicts, like:

       file /usr/bin/emacs-23.0.95-nox from install of emacs-
nox-1:23.0.95-1.fc10.i386 conflicts with file from package emacs-
nox-1:23.0.95-1.fc10.i386

How can the file conflict with itself???
Are there 2 of them?

 rpm -qlp RPM/RPMS/i386/emacs-nox-23.0.95-1.fc10.i386.rpm | grep /usr/bin/
/usr/bin/emacs-23.0.95-nox

No, there's just 1.

WTF???