noatime option for USB flash devices -- how??

[Robert Nichols]

How can I get hot-pluggable USB flash memory devices to mount
with the "noatime" option.  I've been searching all morning
and finding mostly references to outdated HAL keys, and I'm
not sure that playing with HAL policies is even the answer
since gnome-volume-manager is doing the actual mount.

So, is there a way to do this, or has Gnome taken away yet
another feature?  I have some devices formatted ext2, and
really don't want to shorten their life by excessive writes
updating atime fields in the inodes.

-- 
Bob Nichols     "NOSPAM" is really part of my email address.
                 Do NOT delete it.