From byte at aeon.com.my Wed Aug 4 11:58:24 2004 From: byte at aeon.com.my (Colin Charles) Date: Wed, 04 Aug 2004 21:58:24 +1000 Subject: We're marketing a project not a product Message-ID: <1091531077.3271.38.camel@hermione.aeon.com.my> There is no Fedora product; we're marketing a project I think this is important to note (and the archives to keep mention of), that there is no Fedora as a product. We're The Fedora Project, so we're marketing that The project includes a GNU/Linux distribution, as well as Extras/Alternatives/Legacy, as well as documentation, developers, and people - both Red Hat & independent Product marketing we leave to Red Hat Sales, for RHEL/RHD. Project marketing RH Sales will not do well - remember, sales are driven by commissions, and you get zilch from The Fedora Project At the same time, we play nice (just like RH Sales does) - you NEVER diss the product, you only promote the project. Be honest - when people ask for support, be honest and say RH don't offer support for the project (but if you're a local community contact and know that there are companies that do, by all means, let them survive :P) So we're not asking you to be free salesmen and women for RH, but we're making it clear that there is no dissing of said company or their products Comments always welcome, I'm just spewing so that we make sure all this is documented, and thoughts are clear, from the start -- Colin Charles, byte at aeon.com.my http://www.bytebot.net/ "First they ignore you, then they laugh at you, then they fight you, then you win." -- Mohandas Gandhi From byte at aeon.com.my Wed Aug 4 11:58:17 2004 From: byte at aeon.com.my (Colin Charles) Date: Wed, 04 Aug 2004 21:58:17 +1000 Subject: Folks to market to Message-ID: <1091530578.3271.29.camel@hermione.aeon.com.my> I'm just keeping a checklist here, because I'd forget later (and I promised that everything will be on open lists, and not in secret, as much as possible) People to market to: 1. Developers - config tools, anaconda, rpm, desktop/UI, porters, package maintainers, etc... 2. Documenters - basic docs, DocBook experts/converters, editors 3. Translators - coordination of localisation 4. Legacy - people that run Fedora for servers (?) - its not the easiest and sexiest job, but it has to be done 5. QA/Bugs - revive triage, and help stomp out bugs on Bugzilla. Bug day should come alive again, list should get used more OK, these are target markets. If anyone else can add to this, feel free to This means we have different target markets, and different objectives for each and every individual in said categories Ideally, we'll have two leaders maintaining each group. Reason being, there's always a fallback, and we're all human and will get busy (doh!) Next on task: marketing the marketing project -- Colin Charles, byte at aeon.com.my http://www.bytebot.net/ "First they ignore you, then they laugh at you, then they fight you, then you win." -- Mohandas Gandhi From byte at aeon.com.my Wed Aug 4 11:58:32 2004 From: byte at aeon.com.my (Colin Charles) Date: Wed, 04 Aug 2004 21:58:32 +1000 Subject: PR for launch of the marketing project Message-ID: <1091532001.3271.52.camel@hermione.aeon.com.my> We definitely need to come up with this, as a point to remember Something to post to fedora-announce-list@ and cc all the important folk like LWN, and so on This is part of marketing the marketing project; I think it can be done in the open, on list (unlike release notes which need to be a little more secret) We after all want as much attention as possible, and also want two country representatives (and if country is big, regional representatives - USA, Australia, for example) -- Colin Charles, byte at aeon.com.my http://www.bytebot.net/ "First they ignore you, then they laugh at you, then they fight you, then you win." -- Mohandas Gandhi From byte at aeon.com.my Wed Aug 4 11:58:36 2004 From: byte at aeon.com.my (Colin Charles) Date: Wed, 04 Aug 2004 21:58:36 +1000 Subject: Task list Message-ID: <1091532205.3271.56.camel@hermione.aeon.com.my> Privately discussed in the earlier stages between Jack & me, now becoming public 1. templates for Fedora-related presentations 1.1 templates with content :) 2. website 3. Define purpose more clearly 4. Plan on running a global marketing stint, with a contact in each country 5. Are we marketing directors? ;) Err, let's refer to ourselves as Community Leads - policy such that we have at least two (at most 3, as an unwritten rule) per country, and they will lead and organise the marketing effort whole-heartedly RE: #5, I really have no idea what Jack/me are to be called, Hogan, any input on what you'd like us to be called? P/S: Jack's organising the LWCE booth/BOF, and he rocks hard :) -- Colin Charles, byte at aeon.com.my http://www.bytebot.net/ "First they ignore you, then they laugh at you, then they fight you, then you win." -- Mohandas Gandhi From jaboutboul at speakeasy.net Thu Aug 5 16:22:36 2004 From: jaboutboul at speakeasy.net (Jack Aboutboul) Date: Thu, 05 Aug 2004 12:22:36 -0400 Subject: [Fwd: Fedora-Related Speaking Opportunity] In-Reply-To: <1090259980.5893.45.camel@bree.local.net> References: <1090259980.5893.45.camel@bree.local.net> Message-ID: <1091722955.2404.91.camel@deepfort.madrhetoric.org> On Mon, 2004-07-19 at 13:59, Jeremy Katz wrote: > Just to make sure this doesn't get lost in the noise... > > Jeremy > Sorry for the tardiness on my part, weve been too busy here at the booth and bof and doing the presentation. But pending on when this is, I can go. New York -> Ohio isnt that far at all, 1 hour flight. Jack From craigaa at karg.co.za Fri Aug 6 06:27:21 2004 From: craigaa at karg.co.za (Craig A. Adams) Date: Fri, 06 Aug 2004 08:27:21 +0200 Subject: Introducing myself Message-ID: <1091773640.2734.26.camel@craig-1> Hi All, Having bugged Colin for some time about the formation of a Fedora marketing project and he eventually relented and told me that this project was in the startup phase. Like Colin, I am considerably involved in the OpenOffice.org marketing project, and various other factors of OOo. Unlike Colin, I am not a capable or proficient developer. I do know that I can contribute a lot to the marketing project and am willing to take on a degree of responsibility and place a degree of effort in this regard. I am based in Durban, South Africa and currently represent OOo in the Southern African region, I am also a stealth member of the Mozilla marketing project (a little more openness and inclusiveness is needed there). You can consider me a FLOSS advocate with my activities ranging from speaking at conferences, taking part in discussion panels and even participating in GOSAC. The current project which is consuming most of my time, is the formation of Digital Coast (www.digitalcoast.org.za), but the level of direct activity here should begin to diminish after the launch on 17 August. Kindest Regards Craig A. Adams From jaboutboul at speakeasy.net Fri Aug 6 13:41:56 2004 From: jaboutboul at speakeasy.net (Jack Aboutboul) Date: Fri, 06 Aug 2004 09:41:56 -0400 Subject: [Fwd: Fedora-Related Speaking Opportunity] In-Reply-To: <1091722955.2404.91.camel@deepfort.madrhetoric.org> References: <1090259980.5893.45.camel@bree.local.net> <1091722955.2404.91.camel@deepfort.madrhetoric.org> Message-ID: <1091799715.2404.96.camel@deepfort.madrhetoric.org> On Thu, 2004-08-05 at 12:22, Jack Aboutboul wrote: > On Mon, 2004-07-19 at 13:59, Jeremy Katz wrote: > > Just to make sure this doesn't get lost in the noise... > > > > Jeremy > > > > Sorry for the tardiness on my part, weve been too busy here at the booth > and bof and doing the presentation. But pending on when this is, I can > go. New York -> Ohio isnt that far at all, 1 hour flight. > > Jack Sorry to reply to my own post, but spot offered to go to this thing, he seems really interested, and lives not too far away, so I guess he or myself or a combination of the two will go. Jack From jaboutboul at speakeasy.net Sat Aug 7 03:01:38 2004 From: jaboutboul at speakeasy.net (Jack Aboutboul) Date: Fri, 06 Aug 2004 23:01:38 -0400 Subject: Status Update Message-ID: <1091847698.8374.20.camel@deepfort.madrhetoric.org> Ok, Sorry, I haven't read much the past 2 weeks, I was busy getting ready for our whole LinuxWorld thing. Anyway, it went well apparently our session had the largest session out of all the sessions being given, which really surprised me. A few of the amd guys and one really enthusiastic user told me so! Many "issues" were cleared up. But I digress. Yeah, so I read all the stuff and it seems good. The first steps are being taken and once the wiki is up I guess we will have a more formal forum for doing things. The tasks I think are most important are putting together a press kit, which is a must and then setting up our infrastructure, reps whatever. Just some random thoughts. Jack From mariscal at javahispano.org Mon Aug 9 10:31:15 2004 From: mariscal at javahispano.org (Alvaro Sanchez-Mariscal) Date: Mon, 09 Aug 2004 12:31:15 +0200 Subject: Marketing sofware open source? Message-ID: <1092047233.19020.129.camel@mariscal> Hi: I've read about this "subproject" of Fedora. I'm a member of javaHispano, a non-profit organization. I'm responsible for all thigs related with marketing and press. I've been looking for an specific open source software to manage a press portal: managing press releases, exporting it to varios formats (including RSS), sending it to a database of contacts, etc. As I didn't found anything, I've just started a project in javaHispano.net (a SourceForge-like site in spanish), named Comunica: http://comunica.javahispano.net Currently I'm detailing requisites for the product. I'm writing for two reasons: 1) For a non-profit organization like javaHispano, it's very difficult to have a presence in media press. I would like to hear any ideas (software, etc) about promoting a non-profit organization. 2) You can join to Comunica to develop a platform than you can also use for Fedora, or promoting it :-). PS: please CC me your replies as I'm not suscribed to this list. -- ?lvaro S?nchez-Mariscal Arnaiz | Departamento de Comunicaci?n mariscal at javahispano.org | javaHispano javaHispano. Una Comunidad al Servicio de Todos www.javaHispano.org From jhogan at redhat.com Tue Aug 24 14:16:11 2004 From: jhogan at redhat.com (Jeremy Hogan) Date: Tue, 24 Aug 2004 10:16:11 -0400 Subject: UN body releases desktop Linux guide Message-ID: <1093356971.2602.14.camel@dhcp63-232.rdu.redhat.com> "A UN-funded organisation has produced a Linux desktop user guide to encourage the take-up of Linux in developing countries A Linux desktop manual for novice PC users has been produced by a UN-funded organisation, the International Open Source Network (IOSN). The manual has been produced to encourage developing countries to use open-source software. It includes basic information on how to manage files, browse the Web and produce OpenOffice documents on a Linux PC. ... The manual explains how to use Fedora, the Red Hat-sponsored community Linux distribution, although Abraham admits that that some stakeholders had strong views on the subject. "Our choice of Fedora was controversial. I think it is the least frightening version of Linux to a new user, but others have disagreed with me." Abraham stressed that the IOSN does not endorse this distribution over others. The Linux manual has been released under the Creative Commons Attribution License to allow other organisations to copy and distribute the work." (more) http://news.zdnet.co.uk/software/linuxunix/0,39020390,39164367,00.htm