My brain dump (i.e. our marketing plan)
Colin Charles
byte at aeon.com.my
Wed Jun 8 23:03:44 UTC 2005
Here it is folk...
* Define roles (of people)
* Start officiating meetings (weekly might be too taxing, but
maybe bi-weekly...)
* We handle all press releases
* Create marketing presentations
* FUDCon (video/audio/live streaming, distribution afterward,
publicity, organising)
* Tracking media releases - providing appropriate responses if
they're wrong/incorrect (Jack has done this in the past, though
cc'ed only on a private list; Rahul Sundaram has been doing this
in public on f-m-l, great stuff - I smell a role here, already)
- harness resources like google news
* Encourage MarCon's to do presentations
* Local/OEM support companies are important to list. Also CD
vendors. Let's encourage the spreading of Fedora, by helping
those that do it IRL (and so happen to make a little money off
it)
* Fedora books, CDs, Resources DB - we need a list
* Targeted marketing: developers, users, companies, universities
(add more here)
* Plans for a newer website - users go to it first, lets make it
usable/better
* Fedora Traffic - aka fedora news updates. How do we as a team
make it happen (I have ideas, scripts, etc... just now looking
for volunteers and well, delegation time)
* Find out about existing Fedora websites. See how we can build on
their resources (like how we did for fedoraforum), and maybe
make affiliations with them
* Create a formal swag request/fulfillment process
* Hardware Compatibility Lists (HCLs) - we are certifiying
nothing. More on this topic in a while (i.e. I have code, and
work in ~/code/hwdb, now its just time to unleash the beast for
a beating)
* Marketing via a LiveCD - developer's don't find this terribly
useful, but its a great marketing tool. Now, we need to leverage
pushing this towards being done.
* Getting wider exposure - magazines have to start loving us. Even
if it means we edit the comps.xml and provide something suitable
for them. DVDs are getting popular though, whee!
--
Colin Charles, http://www.bytebot.net/
FUDCon II @ LinuxTag
June 24-25, 2005 in Karlsruhe, Germany
http://fedoraproject.com/fudcon/
More information about the Fedora-marketing-list
mailing list