Fedora Logo: Modifications and a new one

[Joshua Wulf]

My main concern with the present design is the confusion caused in the 
cortex by the superimposition of the f and the infinity sign. Having the 
two elements there in that way causes neither of them to be striking and 
the brain to prevaricate between the two. It makes the effect weak.

The faded infinity detracts from the f.

The f detracts from the infinity effect.

The net effect of the two is cognitive confusion for the brain. It's not 
good to make things confusing for people.

I can see how if you look at it with the right brain waves going it 
looks leet. But for most people at a glance the visceral response seems 
to be confusion. In an informal survey I haven't been able to get many 
good reactions from people.

--josh


Matthew Miller wrote:
> On Tue, Nov 08, 2005 at 10:27:14AM +1000, Joshua Wulf wrote:
>   
>> Infinite freedom is a clever concept, which requires some explanation. 
>> ("Why doesn't it let me play my mp3s and DVDs - where's the freedom to 
>> do what I want?")
>>     
>
> (It does!)
>
>   
>> The Nike logo doesn't require an explanation: it's obviously a swoosh.
>>     
>
> Errr, but what was a "swoosh" before Nike made it? Kinda a weird-lookin'
> checkmark, is all.
>
>
>   
>> The Ubuntu logo doesn't require an explanation: it's obviously about 
>> community and solidarity.
>>     
>
> Or biohazard?
>
>   
>> I bet if we did a test where we flashed these three logos - Nike, 
>> Ubuntu and Fedora in front of people for ten seconds, they would have 
>> difficulty drawing or even recalling the Fedora one. It's too clever.
>>     
>
> The Nike one only works 'cause you're so used to it. The Ubuntu one is nice
> but nothing special.
>
>   
>> What I think would be a lot clearer, if we are going to stay with this 
>> whole concept, is "f to the power of infinity" in that same speech 
>> bubble type thing. It clearly communicates the f and the infinity and 
>> people are not going to have to become initiated into the cult to be 
>> able to grasp it.
>>     
>
> But why do you need to grasp it? You don't "grasp" the Nike logo; you just
> instantly recognize it.
>
>