Marketing Fedora Worldwide

Greg DeKoenigsberg gdk at
Tue Oct 18 14:35:31 UTC 2005

Ah, I love talking about ideas.  :)  Comments inline.

On Tue, 18 Oct 2005, David Barzilay wrote:

> Hi Folks,
> There are a lot of well-intended people here, so allow me to suggest a
> more organized approach towards the subject matter, then we can optimize
> our resources.
> Let start from the beginning! We gotta be able to respond some basic
> questions:
> 1) APPEALS: what are FC's appeals?
> reduced IT costs (software, hardware), collaborative work philosophy,
> reliability, bleeding-edge technology...., reducing digital divide....
> Who can benefit from these?
> 2) TARGET: who should we promote FC to?
> There might be two or more different audiences here, interested in
> different sort of benefits i.e. developing countries decision makers,
> the computer-savvy masses, secondary school, lobbyists, IT students....
> What do we know about them?
> If we have more than one defined audience, we might consider splitting
> the next questions, and having different strategies for each.
> 3) OPPORTUNITIES to meet with target(s) in appealing occasions: local
> user groups meetings, events, partnerships with universities, seminars,
> open source projects, govmt events, etc
> Questions: What are the commonalities between "the opportunity" and FC?
> How do we relate FC with "the opportunity" goals?
> Leverage from there, focusing on the answers for the questions above,
> and elaborating "tailor-made" material for event.

I believe in this, but I think we're putting the cart before the horse 
when we talk about tailor-made collateral.  We need a good set of 
multi-purpose collateral.  And we need to get started on this yesterday.  

/me puts his collateral-writing-hat on...

> 4) FEDORA-MKTG ORG: a bit of a brainstorming here...
> Obviously, we cannot centralize everything to cover the globe, so maybe
> CMCs can create their little organizations, specially dedicated to their
> markets.
> Local CMCs can organize an effective FC presence in local events in
> advance, so we make sure they get enough material (as mentioned in an
> earlier email); can also talk to universities, distribute FC LiveCDs,
> invite more people to take part on open source projects, talk to
> teachers......organize LUGs....
> Responsibilities can be shared among local organizations i.e. one looks
> after events, another looks after local universities, a third might
> lobby with govmt, a fourth might look after the Fedora users website in
> his language...

Yeah.  My concern is that we're putting a lot of weight on the shoulders 
of the CMCs without giving them much direction.  So we need to discuss 
what we expect out of CMCs, and give them the tools that they'll need to 
fulfill these expectations.

At a very basic level, this is:
  * Go to LUGs
    + And say what when they get there?
  * Go to tradeshows
    + Running a booth is hard work!  
  * Pass out Fedora DVDs, and maybe collateral;
    + And where do they get that stuff?
  * Recruit;
    + For what projects?
  * Represent.
    + Represent what message?

> Let's take the collaborative work spirit to the Marketing field!
> Thoughts?
> -- 
> David Barzilay
> Brazilian Portuguese
> Technical Translator
> Red Hat Asia-Pacific
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list at

_____________________  ____________________________________________
  Greg DeKoenigsberg ] [ the future masters of technology will have
 Community Relations ] [ to be lighthearted and intelligent.  the
             Red Hat ] [ machine easily masters the grim and the 
                     ] [ dumb.  --mcluhan

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