Meeting minutes - 16/09/2005

Matt Munoz mmunoz at capstrat.com
Thu Sep 15 18:10:36 UTC 2005


On Sep 15, 2005, at 1:59 PM, Peter Jones wrote:

> On Fri, 2005-09-16 at 02:01 +1000, Colin Charles wrote:
>
>
>>  * Logo - First round at: http://www.capstrat.com/development/ 
>> fedora/.
>> Infinite freedom isn't decided as the slogan, but the general  
>> consensus
>> is that the logo is loved. Concentrate on logo feedback today.  
>> Color can
>> be fixed later (like Legacy or something)
>>
>> Is the 'f' too subtle? Do we need a name?
>>
>
> Somebody suggested I should comment on the list, so here goes ;)
>
> On the whole, I like the "infinite freedom" concept, and I like the
> f-infinity teardrop logo.  It also makes a great icon.
>
> I don't like the 'f' in the wordmark; it seems that it should be more
> similar to the logo.  I also don't like the 'a'; it doesn't really
> resemble the logo (as the intent is noted to be), and the wide  
> circular
> style makes the wordmark feel asymetric.  But that's just nit-picking.
>
> The real feedback I have is regarding the logo placement with  
> respect to
> the text.  There's a big field of heavy, dark color in the logo, and
> placing it caddy-corner to the right the text creates a lot of  
> negative
> space around it.  The combination of the two draws the eye away  
> from the
> text very, very strongly.
>
I see what you're saying, but I look at it differently. I think of  
the dark shape as a visual device to pull your eye through reading  
the word fedora.

> This is obviously why the subproject logos all have the text on the
> right side rather than the left, but it's still very, very strongly
> weighted to the top and right.
>
> Also, it kindof looks like a cartoon thought-balloon with that
> placement.

Thought-balloon, voice bubble, that's what we were going for.
>
> -- 
>   Peter
>
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list at redhat.com
> http://www.redhat.com/mailman/listinfo/fedora-marketing-list
>


......
Matthew Muñoz | Capstrat | 919-882-1975


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