Proposed Logo

[Alex Maier]

Jeremy +1

Matt--judging on the strength of emotions around the logo, it is
exactly what we needed!

a

On 9/20/05, Jeremy Hogan <jeremy.hogan at gmail.com> wrote:
> I can vouch for the designer as a true artist, neither grim nor dumb -- who
> BTW, are easily mastered with or without art, just look at M$ user base. 
>  
>  What is lacking from just looking at the logos posted on the wiki is the
> progression of thought into building the logo. It has meaning. It is well
> informed by the core tenets of the project. I'm not sure if you clicked
> through the explanation, but to get where we are, from where we were is
> something. He got most of what folks seemed drawn to throughout the
> conversation. 
>  
>  If you look at established brands and logos, and you get warmth you are
> actually getting a pavlovian response that is rooted in what the company
> does for you. This is a pass at visual identity, which is one piece of what
> some call the "brand promise" -- what you say. The rest, the most important
> part, is made up of what some call the "brand experience" -- what you do.
> There are rules about logos, and it may seem "flat" or 2D to you, but you
> can't translate Cingular's 3D dancing avatar to print. It works for them b/c
> they use TV, a lot. You may see "plain", where others see "elegant". 
>  
>  For example: no one could look at the Nike swoop and get *anything* from it
> at face value. The name itself has a broad, and not so original inferred
> meaning, but still not too telling of the company. Yet, you look at the
> swoop and you think "Just do it." or "lemme go crush my competitors with
> glee and impunity" Or you see the logo and you say "filthy sweat shop
> mongerers". Why? b/c that's what Nike puts *behind* the logo. Neither
> feeling comes from the logo, per se. 
>  
>  What does that chick on a Starbucks cup mean? She doesn't scream
> over-roasted beans and death to local roasters to me. Nor does she say "this
> is damned fine coffee". I had to get that opinion from Starbuck's actions.
> How many people thought of Battlestar Galactica when they first heard the
> name? What do you think of it today? 
>  
>  Think of Apple. An Apple with a bite out of it is incredibly un-original
> considering what you know of Apple, but yet when you see it, you are infused
> with either a cult-like longing to buy whatever they want you to, or a sense
> of lifestyle affirmation -- or you don't get it, and they don't care b/c the
> right people *will* get it, and if you're not into joing the tribe, they're
> not into having you as a customer. That's [art of their "promise". Anyone in
> the Cult of Apple can attest, it's core to the "experience".
>  
>  I see the Windows logo, or those crappy "touchy feely" commercials they
> have been running, and I want to fling myself out a plate glass window and
> grind my face around in the dirt. I'll bet you $1 the color scheme or four
> wavy panes isn't triggering that response in me.
>  
>  Where is the warmth? It's in the Fedora experience, in the community, in
> the roots of the movement. This is a jumping off point, and merely a way for
> people to always know what the logo means *to them*.
>  
>  I don't mean to rant, but this logo -- or whatever logo wins the day --
> will only mean what we make it mean, no matter how cleverly we dream up
> subliminal meaning.  We will either deliver an experience that more people
> like than hate, or we won't.
>  
>  --jeremy
> 
> 
> On 9/20/05, Stanton Finley <stanfinley at comcast.net> wrote:
> > My final twopence on the matter then. Mcluhan was right. In the absence
> > of an artist's sensibilities and his brush (even though the brush may be
> > digital) the machine easily masters the grim and the dumb.
> > 
> > Stanton Finley 
> > http://stanton-finley.net/
> > 
> > On Tue, 2005-09-20 at 14:10 -0400, Greg DeKoenigsberg wrote:
> > > On Tue, 20 Sep 2005, Stanton Finley wrote:
> > >
> > > > I believe it has already been established that there will be no hat. 
> > > > However there should be some art. The logo should not appear to have
> > > > been created using a vector based 2D CAD application with color fill.
> > > > And where is the warmth?
> > >
> > > You forgot to add "my $0.02."  :) 
> > >
> > > See, here's the deal: *every* logo that is *any* good will simply fail
> to
> > > appeal to some segment of the audience.  Period.
> > >
> > > Anyway... we've entrusted the design of this logo to Matt, who can take 
> > > this feedback as he sees fit.
> > >
> > > --g
> > >
> > > _____________________ 
> ____________________________________________
> > >   Greg DeKoenigsberg ] [ the future masters of technology will have
> > >  Community Relations ] [ to be lighthearted and intelligent.  the
> > >              Red Hat ] [ machine easily masters the grim and the
> > >                      ] [ dumb.  --mcluhan
> > >
> > > --
> > > Fedora-marketing-list mailing list
> > > Fedora-marketing-list at redhat.com
> > >
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
> > 
> > --
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> > Fedora-marketing-list at redhat.com
> >
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
> > 
> 
>  
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> 
> 


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