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Re: Inquiry - General marketing questions from a student of international business



I will respond to some questions, as most of them were answered by the
great post by Tejas. and BTW, no offense taken--direct questions are
the best!

On 3/23/06, Patrick Windt <paddy windt gmail com> wrote:
> I just feel fascinated by the task of marketeers in the Fedora community.
> Although you are not a commercial distribution, I should believe that even
> the marketing department has some goals to obtain? For example; get review
> in 5 magazines a month, or get so many registered fedora users, or so many
> downloads....

Nope, we do not have any set goals, and we do not have a structure to
enforce them. Whatever the community does, is great, and a good thing
is that there are thousands of people out there who each contribute
whatever little resources they can spare, and together we achieve the
impact you see.

> Finally, is the marketing "department" of the fedora community in contact
> with the creators/developers?

Yes, by all means. As we are not a commercial organization, but a
group of volunteers, many of us "moonlight" as developers or vice
versa. We have email lists to which anyone can subscribe, such as
fedora-marketing list, and on these lists everyone can submit their
input.

We also have a wiki, on which our projects and sub-projects keep their
information for the whole world to review and comment on.

This is how we ensure that information flows freely between the
projects within Fedora, as well as between the project itself and the
rest of the world :)

Now if I may ask you a question--in what project are you going to use
the information about Fedora? Is there any way you might be interested
in contributing?

Thank you,
Alex

> On 3/23/06, Alex Maier <lxmaier gmail com> wrote:
> > Partick,
> >
> > Please visit http://fedoraproject.org/wiki/Marketing/ for
> some
> > background information.
> >
> > Fedora is not a commercial distribution, so we do not really have a
> > corporate strategy behind all our actions. Rather, we try to draw
> > attention to our projects and recruit more contributors.
> >
> > I have forwarded your request to fedora-marketing-list, and the folks
> > there shall be in touch with you shortly with all sorts of in-depth
> > comments.
> >
> > I really do not feel like I am the only person who konws all the truth
> > about Fedora Marketin, and this is why I asked them to help me out :)
> >
> > If you have any more questions, please do not hesitate to get in touch
> > with me again--I will try to help as much as I can.
> >
> > Thank  you,
> > Alex
> >
> > On 3/20/06, Patrick Windt <paddy windt gmail com> wrote:
> > > Dear mrs. Maier,
> > >
> > > So if I get this right, seeing that you are indeed head of marketing,
> the
> > > fedora marketing team focusses their attention on promotion. Is Fedora
> Core
> > > not adapted to fit the needs of it's members, by lets say a broad
> survey, or
> > > is it estimated what the target audience wants?
> > >
> > > Does the fedora marketing team have any firm strategic or operational
> > > targets to obtain?
> > >
> > > I'm mostly interested in fedora's marketing strategy since it is very
> much
> > > different from a regular company. It is indeed non profitable and you do
> not
> > > have a tangible item.
> > >
> > > Friendly greetings,
> > >
> > > Patrick
> > >
> > >
> > > On 3/20/06, Alex Maier < lxmaier gmail com> wrote:
> > > > Dear Patrick,
> > > >
> > > > Thank you very much for your inquiry. I lead the Ambassadors project,
> > > > and this is what I can speak for :)
> > > >
> > > > The Ambassadors project is a grass-roots initiative mostly centered
> > > > around "getting the word out" to the people outside the Fedora project
> > > > and also helping Fedora Project communicate with Fedora and Linux
> > > > community.
> > > >
> > > > If you have any more questions, please feel free to get in touch with
> > > > me or the entire Steering Committee (Famsco) for more help.
> > > >
> > > > Thank you very much for your interest in Fedora,
> > > > Alex
> > > >
> > > > On 3/18/06, Patrick Windt <paddy windt gmail com> wrote:
> > > > > Dear mrs. Maier,
> > > > >
> > > > > As an international marketing student, I was wondering in what
> aspects
> > > the
> > > > > marketing department of "fedora" is integrated in the final product
> > > release.
> > > > > Or is the marketing of fedora solely based on "getting the word out"
> ?
> > > > >
> > > > > I would love to get some insight in the marketing plan of Fedora...
> > > > >
> > > > > --
> > > > > Kind regards,
> > > > >
> > > > > Patrick Windt
> > > > > paddy windt gmail com
> > > >
> > > >
> > > > --
> > > > Check out the new content on Fedora Project page!
> http://fedoraproject.org
> > > >
> > >
> > >
> > >
> > > --
> > >
> > > Kind regards,
> > >
> > > Patrick Windt
> > > paddy windt gmail com
> >
> >
> > --
> > Check out the new content on Fedora Project page! http://fedoraproject.org
> >
>
>
>
> --
>
> Kind regards,
>
> Patrick Windt
>  paddy windt gmail com


--
Check out the new content on Fedora Project page! http://fedoraproject.org


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