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Re: New logo guidelines and web design elements posted



From: M?ir?n Duffy <duffy redhat com>

Actually, this is *not* true with respect to what Hugo is suggesting. For example:

http://www.rpi.edu/dept/NewsComm/graphics/downloads/pdfs/toolkit.pdf

Very descriptive document.

Look at pages 8 & 9 of the Rensselaer Polytechnic Institute brand book. A university is a large organization made up of many sub-organizations - schools, departments, research labs, etc. RPI's brand guidelines (as most universities' and large corporations') recognize that they must apply to many disparate
sub-organizations that share the same 'brand' and have guidelines for
incorparating the use of their logo for those sub-organizations.

This can be handled in a way where the sub-organization's identity is associated with the main brand, bit not integrated with the logo. It depends how close the affiliation of the sub-organization is to the main organization.

This concept of 'sub-logo' guidelines actually not that uncommon in brand design, and it would be nice if such sub-logo guidelines could be specified for
Fedora's logo.

True. If desired, guidelines on how to handle such cases should be integrated into the usage document, like the one for rpi.edu mentioned above. This puts a larger load on someone within the Fedora Project to keep tabs on a larger array of logos, and have new logos created or approved as the Fedora Project grows. Without a dedicated logo cop within the Fedora Project, I think the simplicity of the current usage document keeps the overhead of maintaining the Fedora visual identity at a minimum. That is a benefit to the Fedora Community from my point of view.

I agree with your point, but I ask how much additional value does the Fedora Project get out of these additional logos, verses establishing an identity link for sub-organizations without changing the established usage guidelines ?


Charles Dostale
System Admin - Silver Oaks Communications
http://www.silveroaks.com/
824 17th Street, Moline  IL  61265


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