FUDCon Marketing !!!

[Shawn Kaplan]

I'm a bit new to this thread, hope you don't mind me tossing in my two cents.  Couple of thoughts:

- we need to think clearly about the target audience of the event, and why they would want to attend.
- determine our budget, organize our resources and then execute
- time is growing short, so finding a rapid way to spread the word is critical.
- banner ads on appropriate venues is most certainly a good idea, though not. often not free.  But sure a lot cheaper, quicker, and easier to produce than print ads.
- another excellent method is PR, which is often free and brings with it a multiplier effect.  If we can seed this with an 'announcement', or quotes from a recent success story or key note speaker then all the better.  Kerrin and karsten already have a head start on this.
- direct email is likely a winner as well, as I'd expect we have links to most of our target audience anyway.  We'll need to identify some target lists.

Thoughts?
Is there a budget we're working to?  Is it zero?  Or is there an opportunity to make a business case and get a bit?
Have we written down our goals or target audience anywhere yet?

Sent via BlackBerry by AT&T

-----Original Message-----
From: Clint Savage <clints at utos.org>

Date: Thu, 13 Dec 2007 09:31:38 
To:For discussions about marketing and expanding the Fedora user base <fedora-marketing-list at redhat.com>
Subject: Re: FUDCon Marketing?


John Poelstra wrote:
> Mike McGrath said the following on 12/13/2007 08:14 AM Pacific Time:
>> John Poelstra wrote:
>>> I thought Mike McGrath started a good idea with the thread about a 
>>> banner ad... what else are we doing to spread the word about FUDCon?  
>>> I haven't seen any external press.
>>
>> For those that haven't seen it we do have a fudcon banner rotating on 
>> http://fedoraproject.org/  refresh it a few times.  Its a new 
>> mechanism for us so if you don't see it or its broken let us know.
>>
>>    -Mike
>>
> 
> It is being blocked by AdBlock on Firefox3b1 for me.  I really think we 
> need to add the specific dates... "2008" is too vague and the event is 
> less than 30 days away!
> 
> John
> 

Adblock is blocking it for me as well...

Clint

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