Associating the Red Hat and Fedora brands?

Jeroen van Meeuwen kanarip at kanarip.com
Tue Apr 1 14:44:18 UTC 2008


Rahul Sundaram wrote:
> Greg DeKoenigsberg wrote:
>>
>> So I'm going to ask this question to you, the friendly Fedora 
>> marketing team.
>>
>> But first, a history lesson:
>>
>> http://lwn.net/Articles/83360/
>>
>> This is pretty much the most accurate depiction of how the great brand 
>> gulf between Fedora and Red Hat started.  And in many people's minds, 
>> that gulf has grown to such an extent that many don't have any way of 
>> associating Red Hat with Fedora *at all*.
>>
>> So let me ask you:
>>
>> If, in splash screens for Fedora, we put a tasteful "sponsored by Red 
>> Hat" with the Shadowman logo somewhere small... how would you all feel 
>> about that?
> 
> A bit of a odd thing going on here. I just suggested a very similar idea 
> very recently in the list and two people quoted you to show why I 
> shouldn't do this. Apparently now that you are for it, I guess it is ok.
> 

Co-branding though is something completely different then putting a cute 
little Shadowman in some corner saying truthful things.

Kind regards,

Jeroen van Meeuwen
-kanarip




More information about the Fedora-marketing-list mailing list