Fedora brand WAS Re: Self-Introduction | John Adams, Red Hat Brand Manager

Jeroen van Meeuwen kanarip at kanarip.com
Sun Jan 27 01:54:37 UTC 2008


Jonathan Roberts wrote:
> Hey there :) 
> 
> Great to have you on board - I already have a question for you though so
> I hope you don't mind me just firing away. I don't know if it's relevant
> to you, or relevant full stop but...
> 
>> The reason I am telling you this?  I am eager to get involved with 
>> Fedora and leverage my skill set to help out however I can with Fedora 
>> brand management.  My relevant experience is in the areas of brand 
>> positioning development, brand strategy, brand architecture, naming, 
>> trademark management, and the evaluation of brand design elements 
>> (including logo, package design, and marketing collateral).
> 
> On the matter of Fedora's brand. Before we can market a brand
> (positioning, strategy etc) do we need to decide what Fedora's brand is?
> Obviously the project has a name, logo and a product. But going beyond
> that there was a long discussion a while ago about Fedora's target
> audience (see this post for some relevant info:
> http://mmcgrath.livejournal.com/7374.html). 
> 
> To sucessfully market Fedora, do we need to define what it is that
> Fedora actually is? Maybe other people have already figured this
> out...maybe this isn't relevant. Thought I'd ask though becuase that
> discussion interested me and I don't remember any particular resolution
> to it.
> 

Another good thread came from a post on the advisory board list a while ago.

www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf

Kind regards,

Jeroen van Meeuwen
-kanarip




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