Co-branding?

[Donnell Nichols]

I am relatively new to the project but would like to submit this as a comment on co branding.

Overall co-branding is powerful when a project is on the market and consumers are scared to test it out.  Co-branding gives the consumer a sense of stability by creating a secure foundation around the product.  Basically a new user of Fedora may not be knowledable of the software and name, but since Red Hat is pretty well known co-branding gives that level of belief that the product has a great support base and foundation.

However, dont we want Fedora to stand on its own merit and the belief that the very foundation of this product is the large community of people like us who make this product work.  Co-branding in this case may take away in some aspects from the message we are trying to put out.

Donnell




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-----Original Message-----
From: "Nayyar Ahmad" <nayyares at gmail.com>

Date: Wed, 26 Mar 2008 11:02:56 
To:"For discussions about marketing and expanding the Fedora user base"<fedora-marketing-list at redhat.com>
Subject: Re: Co-branding?


On Wed, Mar 26, 2008 at 10:59 AM, Rahul Sundaram <sundaram at fedoraproject.org <mailto:sundaram at fedoraproject.org> > wrote:
 
JoergSimon wrote:
 > Am Mittwoch, 26. März 2008 02:20:03 schrieb Rahul Sundaram:
 >
 >> Should there be some
 >> of co-branding within the distribution and a prominent hint in other
 >> places?
 >> Something like Fedora - Powered by Red Hat/ Sponsored by Red Hat or some
 >> such.
 >
 > -1 from me
 > Rahul, the 1.April is next week ;-)
 > http://fedoraproject.org/wiki/RedHatContributions <http://fedoraproject.org/wiki/RedHatContributions>  <- is this not enough?
 
 A typical Fedora user wouldn't ever see this and the point isn't really
 credit but continuity from Red Hat Linux. Long term contributors might
 and people who are actively involved in the linux community will but not
 regular end users who just use the distribution which is the large
 majority wouldn't. They will just see the bootup screen and background.
 Even the website is somewhat a secondary audience but since we have now
 a start.fp.o home page that is more prominent too.

btw, what would be the impact if an ordinary Linux user d'nt know about who is the sponsor of the Distro he/she is using?

 
 



 Rahul
 
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