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RES: Comments: IN DEPTH: Fedora 10 Preview

Our experience in Brazil and South America is that our users like
Screenshots, videos and Interviews. This way, articles like the Connection
Sharing from Red Hat [1] receive a lot of attention. Everybody like brand
new features, but a few would like to install a beta release, even run a
live CD.

We should focus on IMHO is these kind of articles, publish them a lot, so
when a release comes out everybody knows all applications that'll be
available. Massive news is very good and that's how we're increasing Fedora
utilization here.


Rodrigo Menezes


-----Mensagem original-----
De: fedora-marketing-list-bounces redhat com
[mailto:fedora-marketing-list-bounces redhat com] Em nome de Paul W. Frields
Enviada em: segunda-feira, 10 de novembro de 2008 13:14
Para: fedora-marketing-list redhat com
Assunto: Re: Comments: IN DEPTH: Fedora 10 Preview

On Mon, Nov 10, 2008 at 02:17:53PM +0000, Jonathan Roberts wrote:
> > If "features" and "first" are hurting because of where we are in the 
> > calendar compared to the Ubuntu release, allowing them the chance to 
> > release their new distro first and to receive a lot of credit for 
> > new features when reviewers and press don't understand where the 
> > upstream work is being done (in Fedora, for example), then Fedora 
> > Marketing should ask the Fedora Board to think about altering our 
> > "May Day" and "Halloween" release targets by a little bit, so that
Fedora's cycle finishes before Ubuntu's.
> I don't know that this is necessary. I think in the last two release 
> cycles (8 & 9) we made significant progress in tackling this, and 
> looking around comments etc from the time, people were starting to 
> recognise that Fedora was *the* distribution* for innovation. We just 
> need to be more proactive in our shouting about features, much earlier 
> in the release cycle (e.g. as soon as features start getting approved 
> by FESCo, become vaguely testable).
> Saying that, I don't think it would hurt to release at a seperate time 
> to Ubuntu, as we're never going to compete with an end-user orientated 
> distribution in various media outlets (even more technical ones give 
> far less precedence to development than they do businesss 
> deployments).

Moving our releases earlier also increases stress for stabilizing the
integration of new upstream packages that are also on time-based release
schedules.  In fact, I think it would have the opposite effect intended and
hurt Fedora on the aspect of stability.  We already have to overcome a (IMHO
mistaken) perception that Fedora is too rapidly developed to be stable.

Our slightly later release this time around was mostly beyond our control.
But there are some good side effects that have fallen out of the later
release, one of them being OpenOffice.org 3.0, which we're the first
distribution to feature.

I think that competing in release time with Ubuntu is probably not as
productive as spending more time talking about our features earlier in the
development cycle.  I think we improved that work substantially during this
release, and should continue to do so during the Fedora 11 cycle.

Press moves in long waves, and we shouldn't expect to see as a result of
these improvements Fedora suddenly springing to press prominence over
Ubuntu.  However, I've noticed a number of articles coming out during our
pre-release cycles, some of them concerning Ubuntu's release, that point out
the upcoming Fedora 10 as also having those features.  That shows we're
starting to have the effect we want.  Now we need to redouble those efforts,
to which I think Jon's also alluding.

Paul W. Frields                                http://paul.frields.org/
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