Fedora Marketing Meeting 2008-09-25 IRC log

Karsten 'quaid' Wade kwade at redhat.com
Thu Sep 25 20:20:25 UTC 2008


12:00 < themayor> let me the meeting come to order
12:00 < themayor> roll call please
12:01  * ke4qqq is here
12:01  * quaid is here
12:01  * tw2113 is half here
12:01 < kushal> Kushal Das
12:02  * stickster is here, at least partly
12:02 < themayor> anyone else?
12:02 < rharrison> here
12:02 < themayor> ianweller_afk: ??
12:03 < kulll> here?
12:03 < ria> Ria Das
12:03 -!- rsuehle [n=rsuehle at nat/redhat/x-ac6910ce183d138c] has joined #fedora-mktg
12:03 -!- kulll [i=d318e24a at gateway/web/ajax/mibbit.com/x-f45fcd8554dd8481] has quit ["http://www.mibbit.com ajax IRC Client"]
12:04 < themayor> rsuehle: are you joining us for the meeting?
12:05 < themayor> i guess not
12:05 < themayor> okay
12:05 < rsuehle> yes
12:05 < quaid> oi rsuehle 
12:05 -!- gregdek [n=gdk at nat/redhat/x-1f6b9a43f2dc607d] has joined #fedora-mktg
12:05  * themayor waves to gregdek 
12:05  * quaid glad he caught up on the RHM thread, ftw!
12:05  * gregdek hullos.
12:06 < themayor> okay so that being done, lets move on
12:06 < themayor> we have put aside this meeting to discuss strategy
12:06 < themayor> we're not going down the task list
12:06 < themayor> in fact the task list is very very minimal
12:07 < themayor> last week through the meeting we said that we would talk strategy about the future
12:07 < themayor> so does anyone have anything specific they would like to talk about so we can put it on the agenda right now?
12:07 < quaid> how far of a time scope is "the future"?
12:08 < themayor> through the f10 timetable lets say
12:08 < kushal> yes
12:08 < themayor> so 6-9 months lets say
12:08 < kushal> I have question on legality of one video which I want to put on Fedora Tv
12:09 < kushal> check this http://excess.org/article/2008/07/ogre-git-tutorial/
12:09 < kushal> two nice git videos
12:10 < mizmo> hi im here sorrys
12:10 < themayor> kushal: okay and ??
12:11 < kushal> themayor, I want to know if I can out them or not
12:11 < themayor> out them?
12:11 -!- Irssi: #fedora-mktg: Total of 48 nicks [1 ops, 0 halfops, 0 voices, 47 normal]
12:12 < kushal> put out
12:12 < quaid> !
12:12 < kushal> quaid, stage is yours
12:12 -!- ria_ [n=ria at] has joined #fedora-mktg
12:13 < quaid> we started this meeting in this channel some months ago
12:13 < quaid> good for momentum, etc.
12:13 -!- ria [n=ria at] has quit [Nick collision from services.]
12:13 < quaid> but esp. as we talk strategy
12:13 -!- ria_ is now known as ria
12:13 < quaid> there are ~100 ppl in #fedora-marketing right now
12:13 -!- mether [n=sundaram at nat/redhat-in/x-ab789b4c75b9a060] has quit [Read error: 113 (No route to host)]
12:13 < quaid> about 1/2 of that lurking here
12:13 < quaid> I propose we move this meeting over there; the room is open in this slot
12:13 < quaid> <eof>
12:14 < gregdek> #fedora-marketing?
12:14 < gregdek> Is empty.
12:14 < quaid> sorry
12:14 < quaid> I mean
12:14 < gregdek> Do you mean #fedora-meeting?
12:14 < kushal> quaid, I know this is our marketing channel ?
12:14 < quaid> #fedora-meeting
12:14 < quaid> yes, brain seizure
12:14 < quaid> s/marketing/meeting/ kthxbai
12:14  * quaid sees apparently SCM SIG has the room booked
12:14 < quaid> but hasn't been using it
12:15 < gregdek> We should probably ask their plan before taking it over.
12:15 < gregdek> Maybe for subsequent meetings?
12:15 < quaid> sure
12:15 < quaid> I wouldn't have brought it up but for the topic for today; just task rundown wouldn't be worth bum rushing the back door
12:16  * spoleeba wonders when we are going to migrate fedora meetings into secondlife virtual conference rooms
12:16 < themayor> no i dont think any time soon
12:16 < themayor> ;)
12:16  * quaid is ready to move to the topic, fo sho
12:16 < kushal> gregdek, any points of those git videos
12:17 < themayor> anyway, quaid, do you want to be responsible for tracking down the SCM sig guys and handling the room migration?
12:17 < quaid> sure
12:17 < themayor> okay putting that up on the wiki
12:17 < themayor> let me know if anything happens this week so that i can announce any room changes for next
12:17 < themayor> thanks
12:17 < quaid> about strategy ... I have a thought about where we need to put a big slice (33%) of our efforts
12:18 < themayor> go ahead
12:18 < themayor> oh wait a second
12:18 < themayor> let me answer kushal
12:18 < quaid> that is focus on people and projects, the basics -- getting a good machine to churn out stories
12:18 < quaid> ok, I'll pause
12:18 < themayor> kushal: i think you need to email the person who made them and ask him whether or not he would allow you to use them
12:19 < kushal> themayor, ok, that is already in todo list :)
12:19 < themayor> okay quaid back to you
12:19 -!- lcafiero [n=larry at dsl-63-249-115-153.cruzio.com] has joined #fedora-mktg
12:19 < quaid> now, I'm not saying anything new
12:19 -!- mether [n=sundaram at nat/redhat-in/x-332e2b27cca7a42c] has joined #fedora-mktg
12:19 < quaid> but it looks like we have a chance to catch a fast moving current
12:19  * lcafiero apologizes for being late, hands note from doctor to the principal
12:20 < quaid> part of our concern about people not knowing aobut
12:20 < quaid> the stuff that comes from/through Fedora
12:20 -!- RenaultR83 [n=Renault at AToulon-151-1-4-170.w83-197.abo.wanadoo.fr] has quit ["Konversation fermé"]
12:20 < moixs> I have a question about stories...currently I'm writing the fedora release announcements (for Beta too) for the French websites. My news are totally not coordinated with *insert name here* who writes the news in english. Do you know who is usually doing this?
12:20 < quaid> is this lack of any long term effort, other than Red Hat Magazine :D, to really make a lot of stories flow out.
12:21 < quaid> moixs: we actually have an idea/process for that, one sec while I get a URL
12:21  * quaid is adding that stuff to Marketing/Tasks right now, too
12:22 < quaid> moixs: https://fedoraproject.org/wiki/Releases/Announcements and https://fedoraproject.org/wiki/Releases/Announcements/TalkingPoints are out of date but will be updated according to a schedule I'm working on right now.
12:22 < quaid> <eoidea>
12:23 -!- DemonJester [n=DemonJes at fedora/DemonJester] has quit ["leaving"]
12:23 < moixs> A nice feature would be to have a responsable for each big language, who translates the announcements and mails them to the meaningful webistes in his language.
12:23 < moixs> I'll have a look at your links
12:24 < themayor> hrm, that sounds like a good idea
12:24 < quaid> moixs: +1 that is the exact idea
12:24 < themayor> maybe to have local ambassadors reponsible for each language?
12:24 < themayor> or at least one ambassador
12:24 < quaid> moixs: not just translate, but a common set of discussion topics (talking points) so you can also write your own while knowing it shares a common message.
12:24 < moixs> exactly, ambassadors are the perfect people for that
12:24 < themayor> so we can coordinate release announcements as well
12:24 -!- Renault [n=Renault at AToulon-151-1-4-170.w83-197.abo.wanadoo.fr] has joined #fedora-mktg
12:24 < quaid> there is a process here
12:24 < quaid> sorry I haven't made noise yet
12:24 < quaid> but I'll fire it back up, it covers *all* of these points
12:25 < moixs> We have such discussions on the french ambassador list, actually we have a workflow for fedora news.
12:25 < quaid> exactly as you suggest them to be :)
12:25 < moixs> But you don't see any of that obviously :p
12:25 -!- stickster is now known as stickster_afk
12:25 < moixs> Every member on the french ambassador list can submit news ideas or complete news to the list, they can be commented for 24h and then they are sent to the media
12:26 < moixs> It's simple and effective
12:26 < quaid> moixs: for now, you can coordinate with me (Karsten Wade) for the various release announcements (Beta, Preview, RC, GA)
12:26 < quaid> +1 simple process that get stories up from the people who know best
12:27 < quaid> sounds like what jonrob has been saying, what rsuehle and gregdek and me and mether have all been saying
12:27 < themayor> yeah
12:27  * quaid steps down carefully from the soapbox
12:27 < moixs> https://www.redhat.com/archives/fedora-fr-list/2008-September/msg00092.html is the F10 beta news project (already slightly modified)
12:28 < mizmo> are we talking big ideas like how do we get more mindshare amongst linux users?
12:28 < mizmo> or what?
12:28 < mizmo> like whats the end goal
12:29 < moixs> The end goal is to get as much Fedora stories on websites as Ubuntu and OpenSuse ones
12:29 < moixs> At this time, we have a big disadvantage
12:29 < quaid> it would be great if our stories were complementary more than adversarial with other distros
12:30 < quaid> that is, I don't want to grow by seeding more "Desktop Shoot Out!" articles
12:30 < moixs> Here in Europe, we have a 2:10 ratio compared to these other distros.
12:30 < themayor> the truth is i dont think so. i think we dont market aggressively or in opposition within the press because we don't want to play that game
12:31 < moixs> That's not the point, we focus on technical stuff...what struck me is that all the things developed by Fedora are not credited to Fedora. It's often credited to OpenSuse which uses most of the same technology and has more news.
12:32 < quaid> focus on stories about people and projects
12:32 < themayor> yeah
12:32 < themayor> like the meet the contributor stuff
12:32 < themayor> thats golden
12:32 < quaid> I've seen some "Spotlight on ..." videos from Red Hat that rock
12:32 -!- DemonJester [n=DemonJes at fedora/DemonJester] has joined #fedora-mktg
12:33 < ke4qqq> I've had podcasters 'beg' for the unsung devs from Fedora/redhat because we don't do as good a job promoting them
12:33 < kushal> any comments on "Meet the contributor:" videos I made ?
12:33 < themayor> they are awesome
12:33 < quaid> kushal: +10
12:33 < themayor> by the way, as a side note, fedora was formed 5 years ago today
12:33 < kushal> quaid, idea goes to sankarshan
12:33 < moixs> A perfect example is the better webcam support in F10 (kernel 2.6.27), if we don't advertise that now, it will be percieved as a novelty of the first distro to advertise it.
12:33 < kushal> themayor, I think you are 1 day late
12:34 < lcafiero> I thought it was yesterday.
12:34 < themayor> september 24th
12:34 < lcafiero> [no cake left to celebrate today]
12:34 < kushal> I am already in 26th :)
12:34 < lcafiero> 25th here.
12:34 -!- Soumya [n=Soumya at] has quit ["Leaving"]
12:35 < quaid> moixs: if you have a chance, we could use help making sure the source discussion topics in those links I posted are really great and complete
12:35 < themayor> damn, no, i just missed it completely
12:35 < themayor> i have mono, so ive kind of lost track of dates
12:35 < themayor> i just know its thursday
12:35 < kushal> lol
12:35 < themayor> and also not having email since yesterday didnt help
12:37 < moixs> I'll have a look at the links tomorrow, I'm very tired now (and watching a western)
12:37 < themayor> okay so to get back on focus
12:37 < themayor> stories about people and projects
12:38 < rdieter> no email = time stops
12:38 < themayor> something like that
12:38 < themayor> stupid migration crap
12:38 < themayor> anyway
12:38 < quaid> and tools, processes, and critical mass to make it happen; a real commitment
12:38 < lcafiero> +1 to themayor and rdieter
12:39 < spoleeba> themayor, can the featuring process be coopted as a press initiative? Or would developers driving the features feel overburdened if there were asked to engage in a marketing campaign involved the feature?
12:39 < themayor> maybe this could all play into the remaking of red hat magazine?
12:39 < themayor> spoleeba: may answer would be it depends on the developer
12:39 < spoleeba> themayor, sure it would... and the person asking
12:39 < themayor> yeah that too
12:40 < spoleeba> themayor, i think the stuff the mingw people are doing..is a good story...but im not gonna ask them to write it
12:40 < themayor> i definitely think we need more marketing surrounding features
12:42 < mizmo> especially who in fedora is working on X
12:42 < mizmo> identifying that early
12:42 < mizmo> before someone else ahem takes the credit
12:42 < mizmo> (or doesnt contest misattributed credit)
12:43 < themayor> well the people who have beats for fwn should be pretty on top of that stuff
12:43 < themayor> no?
12:45 < lcafiero> I think so
12:45 < quaid> for features?
12:46 < quaid> is there an FWN feature beat?
12:46 < themayor> well yeah, they know whats going on in their specific area, so shouldnt that translate in features eventually?
12:46 < themayor> i dont know, if there isnt, maybe there should be
12:47 < quaid> no, not really ...
12:48 < quaid> features seem to float themselves separately from the regular list, project, sig traffic
12:48 < quaid> IME
12:48 < themayor> okay so lets hang on a sec
12:48 -!- kulll [i=d318e24a at gateway/web/ajax/mibbit.com/x-06fd425359e99b5f] has joined #fedora-mktg
12:49 < themayor> basically im hearing two things
12:49 < themayor> we need to keep be keeping better track of featuring and be ready to publicize that
12:50 < themayor> and we want to be able to publicize people and projects
12:51 < themayor> and we need process and whatever else to make that work?
12:51 < themayor> correct?
12:51 < themayor> are we all in agreement
12:51 < quaid> +1
12:52 < moixs> Totally :)
12:52 < themayor> okay so suggestions for keep better track of featuring?
12:53 < quaid> well
12:53 < quaid> the feature process does that pretty well
12:53 < quaid> it's just having a Marketing process that combs that, highlights, etc.
12:54 < quaid> we do that for the release notes, for example; there is release and documentation areas in the feature page
12:54 < moixs> yes, there is no real need for another administrative layer...we "just" need to exploit the features page
12:54 < quaid> just having someone from Marketing steward that each release ...
12:54 < quaid> it could be topical, cf. FWN
12:54 < quaid> technical, collaborative, shiny stuff, etc.
12:55 < themayor> okay does someone want to be responsible for that?
12:55 < moixs> I lack of experience
12:56 < quaid> well, strategically ...
12:56 < quaid> maybe role assignment
12:56 < quaid> comes out of meeting with RHM, FWN, et al
12:56 < quaid> we need to get a good picture of what parts we have, what we need, etc.
12:57 < quaid> maybe discuss actively on the list will be enough?
12:57 < themayor> okay so we are coming close to an hour
12:57 < themayor> so why dont we say this
12:57 < themayor> we have those 2 goals really
12:58 < themayor> to publicize features more and to come up with more stories about people and projects right
12:58 -!- kulll [i=d318e24a at gateway/web/ajax/mibbit.com/x-06fd425359e99b5f] has quit ["http://www.mibbit.com ajax IRC Client"]
12:58 < themayor> so why dont we move the discussion to the list
12:58 -!- rsuehle [n=rsuehle at nat/redhat/x-ac6910ce183d138c] has quit ["Leaving."]
12:59 < quaid> themayor: I'm editing Marketing/Tasks right now btw, adding in stuff about release announcements and the like
13:00 < themayor> okay, so quaid can you send out a quick mail to the list when you are done about what you added and about what we spoke about and we can follow up next week
13:00 < tw2113> i think we've done a decent job with that stuff in the past, but it sounds like we want to up that even more
13:00 < moixs> That seems a good idea, my problem is that I don't know how the feature page is populated...I'm too new to Fedora marketing to know your inner workings and all the people. I'm basically watching at the moment.
13:00  * tw2113 recalls a lot of posted interviews
13:00 < themayor> moixs: well dont be afraid to ask questions
13:01 -!- cassmodiah [n=cass at fedora/cassmodiah] has quit ["שָׁלוֹם"]
13:01 < themayor> we should be highlighting those unsung developers, yes
13:02  * tw2113 thinks that ianweller_afk should get an interview this round
13:05 < themayor> quaid: ??
13:06 < quaid> sorry, busy doing :)
13:06 < quaid> got it
13:07 < themayor> okay thanks
13:07 < themayor> so with that does anyone have anything else to add?
13:08 < moixs> no
13:09 < tw2113> nothing from me
13:09  * quaid ready to capture and post IRC log when we are done
13:09 < themayor> okay thats a wrap! follow up on the list and we will discuss again next week

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