F13 goals and marketing objectives...

[Robyn Bergeron]

Greetings all,

The basis for this email comes from discussions in the marketing
meeting earlier today; logs aren't posted (yet), but in a nutshell it
was more or less a brainstorming sprint on what projects we
(marketing) would like to tackle for F13.  The brainstorming list is
also getting written up in wiki form, so that will be forthcoming as
well, but I'm going to write while it's still in my brain...

Are there specific overall goals for F13 posted / written down / being
discussed? Or is this something being discussed at fudcon?  The only
reference I could find was in a sticksterblogpost
(http://marilyn.frields.org:8080/~paul/wordpress/?p=2848).

The reason I ask is because...it would be ideal to really tie what we
are doing to the higher goals of Fedora.  Not necessarily doing
one-off projects / tasks - although those certainly are awesome too,
especially if we discover that they are super valuable or
well-received - but more really ensuring that we are coming up with
ideas / tasks that assist in reaching F13 goals.

Of course, some of these are fairly simple; I'd assume that "getting
F13 out the door by XYZ date" is a goal of sorts, and the
straightforward marketing work we do - one-page release notes,
in-depth features, etc. ties in with that.  But there are, I'd hope,
some higher, not entirely black-and-white goals - perhaps things like
"increasing user base," or something similar - where we should be
picking tasks to help drive us on the big, happy road towards that end
goal.

So as we drill down towards a final task list, I think (now, where'd I
put my soapbox? :D) that it would be great to have those goals out
there - if we have them - to help us prioritize what we, as a
marketing team, would like to do.  Because while we seem to have
endless ideas, unfortunately, we do not have infinite time and other
resources (money, caffeine, and so forth) - and I would love to see
the awesome brainpower and resources we do have be put to the most
effective use.

And if there aren't goals out there yet - are they forthcoming? :)

-Robyn