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Re: Marketing goals, revisited: the 4 Foundations



(I'm pulling out one section of the thread for a moment, but hope discussion continues on the other ideas brought up as well.)

I'd love to get a marketing class working on this - actually, I
would love to see a case study (see
http://www.hbs.edu/mba/academics/casemethod.html) on Fedora.

What would be really interesting is feeding back the process for
meeting this goal into a discovery of what worked to captivate and
motivate college students to follow through with a contribution.
Maybe that's what you mean by the case method?  It's hard to tell from
the page in question, it's a bit vague but I'm guessing you have some
experience with or knowledge about the method yourself.

What I think you're talking about is a case study - documenting what we do as a way to make it easier for others to follow. I think we should be a case study of how open source projects can interact with the case method of teaching, which is a particular thing.

The case method is a particular way of teaching that I believe is mostly associated with MBA programs: http://en.wikipedia.org/wiki/Case_method. Most of the cases I've seen come from Harvard, which has an extensive collection of them (http://www.hbs.edu/mba/academics/howthecasemethodworks.html, http://www.hbs.edu/learning/case.html - for an example, see http://hbswk.hbs.edu/item/5466.html for an explanation and http://hbswk.hbs.edu/item/5466.html for the abstract to an actual case.)

Think of a case as... an .rpm for curricular content for MBAs. It's a format and delivery mechanism schools are used to. (Someone who actually has an MBA may want to step in and correct me at this point.)

There's one on Red Hat, though it's 10 years old by now: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=600009-PDF-ENG&conversationId=630649&E=35930

There's also one called "Linux in 2004": http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=705407-PDF-ENG&conversationId=630649&E=45690

Here's the interesting opportunity: these cases are written about companies - there are no cases (yet!) about communities doing many of the same things The Open Source Way.


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