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Re: EMEA Ambassadors talking about TV ads



I would suggest that rather than focusing on the media channel, the
starting point be the marketing strategy - who would be targeted by
advertising, and what the objectives would be. Fedora marketing is
traditionally oriented towards contributor recruitment, not end users
or consumers in general, so after identifying the target the first
question to ask would be: what media (or alternative method e.g.
convention recruitment) would give best bang for the buck in reaching
the target?

Television is monstrously expensive; a 20" TVC on two channels in
prime time over a week in a single western European country could
easily cost a quarter of a million euros. That's after the production
costs, and taking into account the huge media spend, you will want to
be certain it's a great ad.

Nonprofits are generally challenged in arranging mass media
advertising; the usual approach is to find an ad agency which will
work pro bono, and broadcasters willing to donate air time /
publishers willing to donate print ad space.

FWIW I talked about these issues here:
http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html

Sean


On Wed, Jan 6, 2010 at 10:34 PM, Mel Chua <mel redhat com> wrote:
> Thought this snippet from the EMEA Ambassadors meeting today was interesting
> - the thought of doing TV ads (and what would need to go into a solid
> proposal/gameplan for such an idea) was raised.
>
> http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting.2010-01-06-20.07.log.txt
>
> start at:
> 20:37:48 <sspreitzer> i visited the linux new media ag in munich
>
> end at:
> 21:10:01 <spevack> #topic Anything else?
>
> Thought others here would find this interesting.
>
> --Mel
>
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list redhat com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>


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