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Re: EMEA Ambassadors talking about TV ads



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On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross  wrote:
>
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>
> On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly be gmail com> wrote:
>
> <snip>
>
>>
>> Nonprofits are generally challenged in arranging mass media
>> advertising; the usual approach is to find an ad agency which will
>> work pro bono, and broadcasters willing to donate air time /
>> publishers willing to donate print ad space.
>>
>> FWIW I talked about these issues here:
>> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
>>
>> Sean
>
> I came across some ideas for promoting Amateur Radio events on an ARRL
> magazine. What the suggested is that the organization at large produce some
> shorts videos about what they do, in the most generic way. They already have
> some material.[0] They leave some spaces where you can add up your specific
> information like dates of events and contact data of the nearest group. Then
> you can go to a local TV station and ask as a non-profit if the have some
> time avaliable. Usually they fill they lack of pay advertisements promoting
> their schedule (upcoming programs). They recommend that the material has to
> be exactly timed ... if you say 20 seconds should be that and not roughly 20
> seconds.
>
> So the basic idea is to have ready material professional made, make room for
> localization and then locally negotiated with TV stations. This needs people
> skills to find a friend on the TV station to endorse this non-profit
> announce. It only will work if this more an announcement for a specific
> event that will justify the non-profit cause. If it looks like advertisement
> they will be trying to charge for it. This looks like a joint venture for
> marketing producing and ambassadors distributing.
>
> Sound fun to recycle ideas and adapt them to work for us.
>
> [0] http://www.hello-radio.org/
>
> --
> Neville
> https://fedoraproject.org/wiki/User:Yn1v
> Linux User # 473217
>
>
>

We run into the problem that Fedora is not a non-profit - as a matter
of fact, it doesn't really exist. The situation in EMEA is a bit
different, with the existence of Fedora EMEA e.V. but still.
BTW, I think it'd be awesome to promote FEL in QST.


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