EMEA Ambassadors talking about TV ads

[Neville A. Cross]

On Thu, Jan 7, 2010 at 8:38 AM, David Nalley <david at gnsa.us> wrote:

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> On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross  wrote:
> >
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> >
> > On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> >
> > <snip>
> >
> >>
> >> Nonprofits are generally challenged in arranging mass media
> >> advertising; the usual approach is to find an ad agency which will
> >> work pro bono, and broadcasters willing to donate air time /
> >> publishers willing to donate print ad space.
> >>
> >> FWIW I talked about these issues here:
> >> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
> >>
> >> Sean
> >
> > I came across some ideas for promoting Amateur Radio events on an ARRL
> > magazine. What the suggested is that the organization at large produce
> some
> > shorts videos about what they do, in the most generic way. They already
> have
> > some material.[0] They leave some spaces where you can add up your
> specific
> > information like dates of events and contact data of the nearest group.
> Then
> > you can go to a local TV station and ask as a non-profit if the have some
> > time avaliable. Usually they fill they lack of pay advertisements
> promoting
> > their schedule (upcoming programs). They recommend that the material has
> to
> > be exactly timed ... if you say 20 seconds should be that and not roughly
> 20
> > seconds.
> >
> > So the basic idea is to have ready material professional made, make room
> for
> > localization and then locally negotiated with TV stations. This needs
> people
> > skills to find a friend on the TV station to endorse this non-profit
> > announce. It only will work if this more an announcement for a specific
> > event that will justify the non-profit cause. If it looks like
> advertisement
> > they will be trying to charge for it. This looks like a joint venture for
> > marketing producing and ambassadors distributing.
> >
> > Sound fun to recycle ideas and adapt them to work for us.
> >
> > [0] http://www.hello-radio.org/
> >
> > --
> > Neville
> > https://fedoraproject.org/wiki/User:Yn1v
> > Linux User # 473217
> >
> >
> >
>
> We run into the problem that Fedora is not a non-profit - as a matter
> of fact, it doesn't really exist. The situation in EMEA is a bit
> different, with the existence of Fedora EMEA e.V. but still.
> BTW, I think it'd be awesome to promote FEL in QST.
>
>
That's why I suggested people skills to get some one inside to endorse. Some
places may not work but in other places it may. I think I can pull it out in
my country if I got the material.

To promote FEL in QST magazine ( official magazine for http://arrl.org ) it
is just to sell the idea to the editorial board. Can be big like trying to
squeeze a full page article. Can be small like trying to get a mention on a
section. It think it can be easy to get attention from the section "eclectic
technology" to mention this spin. Maybe sending a disk to this columnist, he
happens to recommend linux stuff time to time.

-- 
Neville
https://fedoraproject.org/wiki/User:Yn1v
Linux User # 473217
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