Omniture & Fedora
Mike McGrath
mmcgrath at redhat.com
Fri Feb 29 16:30:26 UTC 2008
On Fri, 29 Feb 2008, Jesse Eversole Jr wrote:
> Sure,
>
> Omniture uses what I call a "client side" tracking technique using javascript
> to dynamically markup an image tag with a query string and fetch that image
> from Omniture's servers sending data to them via the query string. Google and
> Yahoo offer similar services with less sophisticated features, but the
> approach is effectively the same. The data is stored on Omniture's servers
> and available for reporting in near real time especially when it comes to
> basic traffic data. It is probably important to note that Omniture and
> awstats are not mutually exclusive. One is server based and the other runs on
> the webpage sending data to a hosted platform.
>
> I would have to dig into details to completely expose what our license
> agreement with Omniture is as is applies to the usage of their software since
> is a service that we buy from them. Omniture is more akin to Salesforce.com
> and Google Analytics.
> To get started with the base functionality of Omniture you drop in some
> javascript, hopefully in a header or footer, and a few minutes later you can
> login to your account and start looking at traffic reports. Omniture has many
> sophisticated features one of which has the interest of Red Hat in response to
> your comment about Red Hat's needs relating to Fedora. We have the capability
> with Omniture to do cross-domain path analysis. That is, we can gain much
> deeper insight into the relationship between the two or more sites from
> tracking cross site browsing behavior. We can track visitor paths across
> multiple sites including our international sites. This extends beyond simple
> entry and exit page analysis. The data is rich and the reporting interface
> powerful to the extent that it takes some time to explore all the different
> capabilities should the Fedora community wish to use Omniture for some of its
> own reporting.
>
I think this is great, really. I'd love to do it but Omniture has chosen
to build their software in a closed source manner so I don't think we can
do it. Unless they want to OSS their code, we won't be able to use it.
-Mike
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