[Webstore-china] KENYA: THE ANNUAL DIGITAL MARKETING SEMINAR7-8 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA

Mon Nov 20 04:59:29 UTC 2017

Welcome 
to the ANNUAL DIGITAL MARKETING SEMINAR 7-8 DECEMBER, 2017 AT SAROVA WHITESANDS 
MOMBASA, KENYA
Theme: 
Harnessing the Power of Digital & Social Media Marketing
This 
highly successful program has been designed to illustrate the benefits of proper 
digital marketing to your organization. The rapid rise of digital media and 
technology is significantly changing the modern business 
landscape.
Key 
areas of business including sales, management, communication, marketing and 
customer service have been disrupted by the revolution in digital media and 
technology – from the rise of Search Engines, Social Media, Customer Service 
Management to the massive increases in Ecommerce, Campaign 
Marketing, Display Advertising and Data-Driven 
Marketing.

Venue:Sarova 
Whitesands Beach Resort & Spa, Mombasa County, Kenya.
Date:7th-8th 
December 2017
Course 
Fee:Ksh.46,200/- 
inclusive of 2 days attendance, 5-course meals, seminar kit and 
taxes
Pay 
Scheme:Package 
of 3 Delegates get 1 Free Slot

Digital 
Marketing Overview
The 
rapid rise of digital media and technology is significantly changing the modern 
business landscape. Key areas of business including sales, marketing and 
customer service have been disrupted by the revolution in digital media and 
technology – from the rise of search engines to the massive increases in 
ecommerce.
It’s 
now vital that businesses adapt their marketing and sales to reach and influence 
people researching, buying and communicating online. Digital marketing is the 
process of marketing online using new technologies and sites including social 
media, web and mobile sites, search engines, CRM and email marketing. 

Being 
effective online is about much more than replacing traditional channels with 
websites and social media sites. Business leaders need to have a clear strategy 
on how to profit from the digital revolution and adapt their marketing tactics 
accordingly.
Seminar 
Outline
The 
digital marketing seminar will introduce businesses to the core opportunities 
and challenges in digital media and marketing. Attendees will learn about how 
online media and tools are changing the way people research and shop and 
purchase services. We will also examine the importance of having a digital 
strategy and explore how businesses are successfully using social media, email 
marketing and search to boost brand awareness and grow 
sales.
Seminar 
Content
This 
training will introduce you to a hands on, simplified, integrated approach for 
understanding the core areas of digital marketing, and how they relate to each 
other.
Traditional 
advertising like newspapers, billboards, radio & TV makes it hard to track 
results.
But digital marketing allows you to track return on investment, and 
that’s why things have been shifting in that direction. In the last decade, 
spending on digital marketing grew tremendously, even during the low seasons, 
and it will continue to grow. It is crucial for any working professional to get 
more familiar with digital marketing, from general staff all the way to the 
C-level. 
Topics 
will include:
Day 
1
Social 
  Media Marketing
Understanding 
  How Search Engines Work
Search 
  Engine Marketing (SEM)
Search 
  Engine Optimization (SEO)
Web 
  Analytics (Google Analytics)
Mobile 
  Messaging Apps and the Constant Evolution of Social 
  Media
Content 
  Marketing
Day 
2
Influencer 
  Marketing
Content 
  Automation
Campaign 
  Marketing
E-Commerce 
  Marketing
E-Mail 
  Direct Marketing
Display 
  Advertising
E–Publishing, 
  Optical Storage and Games
Callback 
  and On-Hold Mobile Ring Tones
The 
workshop is presented in easy to understand, conversational language, with ample 
time to ask questions, try new things, and get a better sense of how it all 
connects. Participants will walk away with a better understanding of the core 
areas of digital marketing and open the door to further learning and 
certifications. If possible, please come with your laptop.
Benefits 

Improve 
  your knowledge of digital, social media  and 
  ecommerce
Understand 
  more about your web presence and assess its 
  effectiveness
Learn 
  about core tactics for marketing and selling online
Examine 
  practical examples of how businesses are using digital 
  effectively
Your 
Investment will cater for; Presentation, Facilitator fees, Soft Copy of 
Training Materials (videos & manuals), Certificate of participation, Lunches 
& Refreshments for the duration of the workshop. 

Training 
Certificate
A 
certificate of participation will be issued.
Who 
Should Attend
This 
program is designed for managers at all levels, including those in technical and 
non-technical areas seeking to make better business decisions by understanding 
digital marketing and its implications. 
This diversity is one of the 
program’s strengths: it addresses the needs and builds on the experiences of 
participants from all types of companies, not-for-profit organizations and 
government services.
Program 
in Detail
The 
seminar leaders use a mix of lecture sessions, group exercises and class 
discussions to create an effective environment for learning digital marketing 
tools and concepts. This seminar is filled with many examples and illustrations 
to use as reference point afterwards.
A 
check-in desk on the venue will be open from 8:00 a.m. and the seminar will run 
from 8:30 a.m. to 5:00 p.m. each day.
Participants 
are required to make their own travel and accommodation 
arrangements.
Your 
Investment 
will cater for; Presentation, Facilitators fees, A Take Away Workbook, All 
Training Materials (videos & manuals), Certificate of participation, 
Sumptuous Meals, Photography & Refreshments.
(Transport 
& Accommodation is self-sponsored. However, upon request, we shall assist in 
hotel reservations.)
Sponsor 
Background
Delight 
Africa is one of East Africa’s most respected providers of professional seminars 
with a reputation for high-quality, convenient and practical business-skills 
training in every industry and sector. 
As 
we continue to grow, expand, and change to meet client and market needs, we 
always remember that every individual customer matters and that collectively, 
they are our most valuable assets. That’s why our goal is the same today as it 
was 7 years ago – to provide the best choice in business skills training with 
maximum convenience to help you – our customer – achieve success! 

 Limited 
slots are available for this Event.
For 
information on participation, contact Zara or Victoria.
Yours 
Truly,
Zara 
& Victoria,
Delight 
Africa Ltd,
Dev 
Towers - 4th Floor, Suite 4A
Biashara 
Street, CBD Nairobi
P.O. 
Box 12269 - 00100, Nairobi Kenya
Land 
line: +254 722 533 771 Mobile : +254 700 221 221
Land 
line: +254 711 22 88 
88            

Fax 
: 020 222 54 39
WhatsApp: 
+254 729 236 920
*‘**Experts in Digital 
Marketing**’*
To 
unsubscribe, please send STOP
Kindly 
feel free forwarding to your colleagues and friends.

OTHER 
UPCOMING EVENTS, DECEMBER 2017
1. 
THE CREDIT MANAGEMENT, DEBT COLLECTION & ACCOUNTS RECEIVABLES SEMINAR, 
14-15 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA 
-46,200/-

2. 
THE PUBLIC RELATIONS, CORPORATE & CRISIS COMMUNICATIONS SEMINAR, 14-15 
DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA -46,200/-
Digital Marketing, Sarova Whitesands & Spa, Mombasa, Mombasa, 20500, KenyaUNSUBSCRIBE
<http://tracking.thepeer.co.ke/tracking/unsubscribe?msgid=qiJ33qclA4OQUPFaZtPVbA2>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://listman.redhat.com/archives/webstore-china/attachments/20171120/b4c67cf1/attachment.htm>