<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content="text/html; charset=unicode" http-equiv=Content-Type> <META name=GENERATOR content="MSHTML 6.00.6000.16546"></HEAD> <BODY> Welcome to the ANNUAL DIGITAL MARKETING SEMINAR 7-8 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA Theme: Harnessing the Power of Digital & Social Media Marketing<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p> This highly successful program has been designed to illustrate the benefits of proper digital marketing to your organization. The rapid rise of digital media and technology is significantly changing the modern business landscape.<o:p></o:p> Key areas of business including sales, management, communication, marketing and customer service have been disrupted by the revolution in digital media and technology – from the rise of Search Engines, Social Media, Customer Service Management to the massive increases in Ecommerce, Campaign Marketing, Display Advertising and Data-Driven Marketing.<o:p></o:p> <o:p> </o:p> Venue:Sarova Whitesands Beach Resort & Spa, Mombasa County, Kenya.<o:p></o:p> Date:7th-8th December 2017<o:p></o:p> Course Fee:Ksh.46,200/- inclusive of 2 days attendance, 5-course meals, seminar kit and taxes<o:p></o:p> Pay Scheme:Package of 3 Delegates get 1 Free Slot<o:p></o:p> <o:p> </o:p> Digital Marketing Overview<o:p></o:p> The rapid rise of digital media and technology is significantly changing the modern business landscape. Key areas of business including sales, marketing and customer service have been disrupted by the revolution in digital media and technology – from the rise of search engines to the massive increases in ecommerce.<o:p></o:p> It’s now vital that businesses adapt their marketing and sales to reach and influence people researching, buying and communicating online. Digital marketing is the process of marketing online using new technologies and sites including social media, web and mobile sites, search engines, CRM and email marketing. <o:p></o:p> Being effective online is about much more than replacing traditional channels with websites and social media sites. Business leaders need to have a clear strategy on how to profit from the digital revolution and adapt their marketing tactics accordingly.<o:p></o:p> Seminar Outline The digital marketing seminar will introduce businesses to the core opportunities and challenges in digital media and marketing. Attendees will learn about how online media and tools are changing the way people research and shop and purchase services. We will also examine the importance of having a digital strategy and explore how businesses are successfully using social media, email marketing and search to boost brand awareness and grow sales.<o:p></o:p> Seminar Content This training will introduce you to a hands on, simplified, integrated approach for understanding the core areas of digital marketing, and how they relate to each other.<o:p></o:p> Traditional advertising like newspapers, billboards, radio & TV makes it hard to track results. But digital marketing allows you to track return on investment, and that’s why things have been shifting in that direction. In the last decade, spending on digital marketing grew tremendously, even during the low seasons, and it will continue to grow. It is crucial for any working professional to get more familiar with digital marketing, from general staff all the way to the C-level. <o:p></o:p> Topics will include: Day 1<o:p></o:p> <UL type=disc> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Social Media Marketing<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Understanding How Search Engines Work<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Search Engine Marketing (SEM)<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Search Engine Optimization (SEO)<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Web Analytics (Google Analytics)<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Mobile Messaging Apps and the Constant Evolution of Social Media<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in">Content Marketing<o:p></o:p></LI></UL> Day 2<o:p></o:p> <UL type=disc> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in"><A title="Influencer marketing" href="http://tracking.thepeer.co.ke/tracking/click?msgid=qiJ33qclA4OQUPFaZtPVbA2&target=https%3a%2f%2fen.wikipedia.org%2fwiki%2fInfluencer_marketing&v=hdckuuLxJHbeUnr0Z6Rwqw2&lc=932473473010286718" target=_blank>Influencer Marketing</A><o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">Content Automation<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">Campaign Marketing<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in"><A title=E-commerce href="http://tracking.thepeer.co.ke/tracking/click?msgid=qiJ33qclA4OQUPFaZtPVbA2&target=https%3a%2f%2fen.wikipedia.org%2fwiki%2fE-commerce&v=ajTFcg2scIfDA0k8efKkJQ2&lc=932473473010286719" target=_blank>E-Commerce</A> Marketing<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">E-Mail Direct Marketing<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">Display Advertising<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">E–Publishing, Optical Storage and Games<o:p></o:p></LI> <LI class=MsoNormalCxSpMiddle style="MARGIN: auto auto 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-add-space: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in">Callback and On-Hold Mobile Ring Tones<o:p></o:p></LI></UL> The workshop is presented in easy to understand, conversational language, with ample time to ask questions, try new things, and get a better sense of how it all connects. Participants will walk away with a better understanding of the core areas of digital marketing and open the door to further learning and certifications. If possible, please come with your laptop.<o:p></o:p> Benefits <o:p></o:p> <UL style="MARGIN-TOP: 0in" type=disc> <LI class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in">Improve your knowledge of digital, social media and ecommerce<o:p></o:p></LI> <LI class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in">Understand more about your web presence and assess its effectiveness<o:p></o:p></LI> <LI class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in">Learn about core tactics for marketing and selling online<o:p></o:p></LI> <LI class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in">Examine practical examples of how businesses are using digital effectively<o:p></o:p></LI></UL> Your Investment will cater for; Presentation, Facilitator fees, Soft Copy of Training Materials (videos & manuals), Certificate of participation, Lunches & Refreshments for the duration of the workshop. <o:p></o:p> <o:p> </o:p> Training Certificate<o:p></o:p> A certificate of participation will be issued.<o:p></o:p> Who Should Attend This program is designed for managers at all levels, including those in technical and non-technical areas seeking to make better business decisions by understanding digital marketing and its implications. This diversity is one of the program’s strengths: it addresses the needs and builds on the experiences of participants from all types of companies, not-for-profit organizations and government services.<o:p></o:p> Program in Detail The seminar leaders use a mix of lecture sessions, group exercises and class discussions to create an effective environment for learning digital marketing tools and concepts. This seminar is filled with many examples and illustrations to use as reference point afterwards.<o:p></o:p> A check-in desk on the venue will be open from 8:00 a.m. and the seminar will run from 8:30 a.m. to 5:00 p.m. each day.<o:p></o:p> Participants are required to make their own travel and accommodation arrangements.<o:p></o:p> Your Investment will cater for; Presentation, Facilitators fees, A Take Away Workbook, All Training Materials (videos & manuals), Certificate of participation, Sumptuous Meals, Photography & Refreshments.<o:p></o:p> (Transport & Accommodation is self-sponsored. However, upon request, we shall assist in hotel reservations.)<o:p></o:p> Sponsor Background Delight Africa is one of East Africa’s most respected providers of professional seminars with a reputation for high-quality, convenient and practical business-skills training in every industry and sector. <o:p></o:p> As we continue to grow, expand, and change to meet client and market needs, we always remember that every individual customer matters and that collectively, they are our most valuable assets. That’s why our goal is the same today as it was 7 years ago – to provide the best choice in business skills training with maximum convenience to help you – our customer – achieve success! <o:p></o:p> Limited slots are available for this Event.<o:p></o:p> For information on participation, contact Zara or Victoria.<o:p></o:p> Yours Truly,<o:p></o:p> Zara & Victoria,<o:p></o:p> Delight Africa Ltd,<o:p></o:p> Dev Towers - 4th Floor, Suite 4A<o:p></o:p> Biashara Street, CBD Nairobi<o:p></o:p> P.O. Box 12269 - 00100, Nairobi Kenya<o:p></o:p> Land line: +254 722 533 771 Mobile : +254 700 221 221<o:p></o:p> Land line: +254 711 22 88 88 <o:p></o:p> Fax : 020 222 54 39<o:p></o:p> WhatsApp: +254 729 236 920 *‘**Experts in Digital Marketing**’*<o:p></o:p> To unsubscribe, please send STOP Kindly feel free forwarding to your colleagues and friends.<o:p></o:p> <o:p></o:p> OTHER UPCOMING EVENTS, DECEMBER 2017<o:p></o:p> 1. THE CREDIT MANAGEMENT, DEBT COLLECTION & ACCOUNTS RECEIVABLES SEMINAR, 14-15 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA -46,200/-<o:p></o:p> <o:p> </o:p> 2. THE PUBLIC RELATIONS, CORPORATE & CRISIS COMMUNICATIONS SEMINAR, 14-15 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA -46,200/-<o:p></o:p></BODY></HTML> <div style="text-align:center; background-color:#fff;padding-top:10px;padding-bottom:10px;font-size:8pt;font-family:sans-serif;">Digital Marketing, Sarova Whitesands & Spa, Mombasa, Mombasa, 20500, Kenya</div><img src="http://tracking.thepeer.co.ke/tracking/open?msgid=qiJ33qclA4OQUPFaZtPVbA2" style="width:1px;height:1px" alt="" /><div style="text-align:center; background-color:#fff;padding-top:10px;padding-bottom:10px;font-size:8pt;font-family:sans-serif;"><a href="http://tracking.thepeer.co.ke/tracking/unsubscribe?msgid=qiJ33qclA4OQUPFaZtPVbA2" style="text-align:center;text-decoration:none;color:#666;">UNSUBSCRIBE</a></div>