<!DOCTYPE html> <html> <head><meta charset="utf-8"/> <title></title> </head> <body>Hello, 5 Essential Pages For Your Small Business Website There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for. If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well. <h3>Homepage</h3> Your homepage is the virtual lobby of your business, the first thing people notice when they visit the site. It’s therefore vital that your homepage presents your business in a professional and engaging light. Make a great first impression! About Us People (including business people) do business with other people. Customers like to know a bit about a business, its experiences, ethos and goals. An About Us page informs visitors of such information. Avoid making it too lengthy or dull - show your company’s human side and let potential customers see who’s behind the business. Pictures of the team in action help. <h3>FAQs</h3> Having a Frequently Asked Questions page on your website gives you the opportunity to answer common questions for customers so valuable time doesn’t have to be spent answering them over and over. FAQs can also allay customer objections. As <a href="http://mailer1.ibmusinfo.info/index.php/campaigns/dx885w17mcb02/track-url/ct161fr7dk704/170dfe32787df90c30125e4bb1f16d8feefb18ab">Bourn Creative advises</a>, always present the questions on your FAQ page in a positive light and answer the questions honestly. Thanks Opt-out <a data-unsubtag="_UNSUBSCRIBE_URL_" href="http://mailer1.ibmusinfo.info/index.php/campaigns/dx885w17mcb02/track-url/ct161fr7dk704/acb339ac8c5984d88ed0e0b4f67907bbdd7192d9">here</a><img width="1" height="1" src="http://mailer1.ibmusinfo.info/index.php/campaigns/dx885w17mcb02/track-opening/ct161fr7dk704" alt="" /> </body> </html>