Fedora and Google search: the final report

Bryan Che bche at redhat.com
Thu Mar 13 20:55:10 UTC 2008

I'm not saying that we should use "@home" as I understand the IP 
implications.  But, there is a spectrum of names from cool/clever like 
"Trellis," (which is how we often name open source projects) to 
something meaningful but boring like "Fedora Open Community Grid 
Project."  We would need to market both--and anything in between--but 
less cool and clever is easier to market, at the expense of being, well, 
less cool and clever.


Jeff Spaleta wrote:
> On Thu, Mar 13, 2008 at 12:42 PM, Bryan Che <bche at redhat.com> wrote:
>>  I used "Fedora at home" in my initial e-mail--so people would instantly
>>  understand what I was proposing).  The alternative is that we'd have to
>>  put a lot of marketing effort behind making people aware of a name like
>>  "Trellis."
> The reason why @home is instantly recognizable is the exact same
> reason it's probably a trademark infringement to use it!
> Yes... you absolutely have to make a marketing effort to establish a
> new brand... that's why trademarks get protected status. You can't
> trade on an brand of an established mark. Nor do you want other's to
> make use of the value of the brand of the marks you establish without
> your permission.
> -jef
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